03 Jun 2025
140
The Role of AI in Detecting and Breaking Down Disinformation

In an era dominated by rapid information exchange, it is often assumed that facts and data alone shape public opinion and beliefs. However, the truth is far more complex. Human beings are naturally drawn to stories—narratives that evoke emotions, build connections, and make information memorable. From personal anecdotes to viral memes, storytelling shapes how we interpret the world around us.

Yet, this powerful tool can also be exploited. In today’s digital landscape, social media platforms amplify stories at an unprecedented scale, enabling the spread of disinformation—intentionally crafted falsehoods designed to deceive and manipulate. Complicating matters further is the rise of artificial intelligence (AI), which can both facilitate and combat the dissemination of misleading narratives.

This introduction explores how AI is being developed to understand and counteract disinformation by analyzing narrative structures, cultural contexts, and user personas. By leveraging these advances, researchers, governments, platforms, and everyday users are better equipped to navigate the complex dynamics of storytelling in the digital age and protect the integrity of public discourse.

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