Tata AIA Launched Its Very First Hindi Website

One of India's leading life insurers, Tata AIA Life Insurance Co. Ltd. (Tata AIA), has created its first Hindi website. Tata AIA hopes to expand its virtual footprint across Bharat with this project and to give consumers a website that communicates the benefits of life insurance solutions in their preferred language.

While developing the Hindi website, the company took a two-step method to ensure that the text is translated correctly while also being easily understood by the general public. The text was initially translated by an AI engine, then thoroughly reviewed by human professionals.

According to a Google1 projection for 2021, the number of Internet users in Indian languages would reach 536 million in four years. As Hindi becomes a more popular language for Internet access, having a Hindi interface is critical to developing consumer interactions.

Tata AIA Life Insurance Company Limited (Tata AIA Life) is a partnership between Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata's preeminent leading position in India with AIA's footprint as the world's biggest independent listed pan-Asian life insurance firm, spanning 18 Asia Pacific markets.

The Tata group, founded in 1868 by Jamsetji Tata, is a worldwide enterprise headquartered in India that comprises 30 companies spanning ten verticals.

The organisation operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the people we serve internationally, via long-term stakeholder value generation based on Leadership with Trust'.

Tata Sons is the primary investment holding company and promoter of Tata firms. Sixty-six percent of Tata Sons' equity share capital is held by philanthropic trusts that support education, health, job creation, and art and culture.

Each Tata firm or enterprise functions autonomously, guided and supervised by its own board of directors. As of March 31, 2022, there are 29 publicly traded Tata firms with a total market value of USD 311 billion (Rs 23.6 trillion).

AIA Group Ltd and its subsidiaries (collectively referred to as "AIA" or "the Group") are Asia's largest independent publicly traded pan-Asian life insurance group. It has wholly owned subsidiaries and branches in Mainland China, Hong Kong SAR, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei, and Macau SAR, as well as a 49 percent joint venture in India.

AIA serves individuals' long-term savings and protection needs by providing a variety of products and services such as life insurance, accident and health insurance, and savings plans. The Group also offers corporate clients employee benefits, credit life, and pension services. With a vast network of agents, partners and staff across Asia, AIA services the holders of more than 40 million individual policies and over 17 million participating members of group insurance schemes.