Taneira Debuts Vegan Visions With TENCEL LUXE

Taneira, an Indian ethnic-wear company from the TATA family, showcased "Vegan Visions," a cutting-edge collection of sarees made with plant-based yarn, today at Luxe by Eden, Cunningham Road, Bengaluru.

The event was hosted in the presence of Dr. Pranesh Sridharan, Commercial Head - Asia Pacific Middle East and Africa Region, TENCELTM LUXE, C. K. Venkataraman, Managing Director, Titan Company Limited, Ambuj Narayan, Chief Executive Officer, and Taneira.

This collection of sarees made from this ground-breaking yarn embodies the elegant fusion of nature and technology.The sarees' special thread gives them a heavenly sheen that is reminiscent of silk and gives them a lightness that creates an elegant, comfortable drape. The strength of the new age yarn is a distinctive quality that gives it a long life, and it is supported by scientific temperament.

Speaking about this notable initiative, Ambuj Narayan, Chief Executive Officer, Taneira, said, "At Taneira, as we continue to bring the traditional weaves made of pure and natural fibres from 100+ clusters across India under one roof, we are cognizant of the fact that our consumers are also progressive in their outlook and are exploring new lifestyle choices. Innovation is our ally, to help develop products that suit these contemporary lifestyles. And Vegan Visions - a range of Sarees made for occasion wear and formal wear, with a new plant-based yarn called Tencel Luxe, is a committed step towards our endeavour to keep up with the evolving consumer needs."

Giving more information, Dr. Pranesh Sridharan, Commercial Head for TENCELTM LUXE's Asia Pacific, Middle East, and Africa Region, said, "After more than 40 years, TENCELTM LUXE is the first innovation in the natural filament yarn sector.It comes from a basis of plants. It is extremely strong and has a silk-like luster. Because of its robustness, any amount of surface ornamentation can be added.
Taneira's Vegan Visions collection of sarees genuinely honors this invention."

The Vegan Visions series, which starts at INR 4,999 and goes up to INR 7,999, offers a medley of colorful tones and designs and is a great option for work, festival occasions, and evening wear. Shoppers can purchase the collection at a few Taneira locations and online.

Taneira, which was introduced in 2017, presently has 26 locations in Delhi, Noida, Hyderabad, Bangalore, Mumbai, Pune, Chennai, Jamshedpur, Vadodara, Lucknow, and Kolkata in India. Taneira is also offered online at www.taneira.com with free worldwide shipping.