Snapchat And Madison Media Join Together   

The premium international men's grooming brand Park Avenue Fragrances is a rising haven for the modern male. Under the Raymond umbrella, Park Avenue Fragrance aspires to provide premium men's clothing, premium personal care, and of course premium grooming products!

Like many other brands, Park Avenue Fragrance has taken use of the growing AR acceptance to promote its new men's grooming-focused product range. Although Amazon and other big online retailers carry the line, Park Avenue Fragrance has gone above and beyond with its advertising. A plan was developed by Madison Media Ace & Httpool to capitalize on consumer behaviors.

Park Avenue Fragrance has expanded its Snapchat advertising to better interact with Snapchatters (soon-to-be customers), demonstrating their understanding of the purchasing power of Generation Z. Users may view many deodorant models that are offered, together with the iconic Park Avenue Fragrance emblem and, of course, a link to buy, thanks to these cutting-edge AR lenses.

Young professionals from Urban India are the key target group; they naturally already have some swag and are expressive with their dress and fragrance choices! The consumers weren't let down by this brand's desire to interact with them in a fashionable manner, unlike other aging brands.

The primary objective of Park Avenue Fragrances was to connect with new and impressionable generations as well as to continue to interact with its customer interaction. They chose a Snapchat-branded lens to accomplish this as well as focusing on video advertising, which encouraged user interaction and sharing. According to reports, a significant portion of users who interacted with the lens also shared their experience, resulting in a viral snowball effect. In the realm of developing technology, a viral snowball is always a good idea! Not to mention the 1.8 Cr (yep, you read it correctly) impressions the lens was able to produce, outperforming the initial benchmark by an incredible 49%.