Skill India Collaborates with Coca-Cola India to Launch Retailer Skill Development Program

In a significant stride toward empowering retailers, the National Skill Development Corporation (NSDC) under the Ministry of Skill Development and Entrepreneurship (MSDE) has announced a strategic partnership with Coca-Cola India.

The joint effort aims to strengthen the retail sector in Odisha and Uttar Pradesh through the initiation of the 'Super Power Retailer Programme' as part of the Skill India Mission. The program is currently in its pilot phase in Odisha, according to an official release.

Skill Enhancement for Retailers:

This collaborative initiative represents a pivotal achievement in Skill India's mission to uplift retailers, placing a strong emphasis on their growth and development. The core objective is to enhance the capabilities of small and micro retailers within the contemporary retail landscape.

The program focuses on providing essential training to retailers, equipping them with knowledge and skills to better understand consumer behavior and preferences.

Objectives and Impact:

The overarching goal is to furnish retailers with the necessary skills, tools, and techniques to thrive in the evolving retail landscape while promoting the adoption of best practices. By empowering traditional retailers with a relevant skill set, the initiative seeks to enhance their profitability and strengthen their business acumen.

Transformation in Skill Development:

"A transformative revolution is underway within India’s skill development ecosystem, driven by an unwavering commitment to empowering the country’s youth and its ambitious workforce through skill acquisition, enhancement, and adaptation," commented Ved Mani Tiwari, COO, NSDC. The collaboration with Coca-Cola India is expected to provide top-notch training to aspiring and established retailers.

Training Methodology:

The program involves a 14-hour training regimen, comprising a two-hour in-class session and 12 hours of digital instruction. This blended approach combines traditional classroom sessions with the convenience of an app-based Learning Management System (LMS) accessible via mobile devices for online modules.

Training modules will be hosted on the Skill India Digital platform (SID), employing multimedia strategies such as videos, texts, and guidance from experienced trainers.

Government's Vision for Economic Strengthening:

Dharmendra Pradhan, Union Minister for Education and Skill Development and Entrepreneurship, expressed confidence in the initiative playing a pivotal role in strengthening India's economy. The program is designed to provide 14 hours of quality retail training through the Skill India Digital Portal, focusing on business strategy planning and leveraging digital platforms.

Relevant and latest facts on the retail sector in India:

• The retail sector is one of the largest sectors in the Indian economy, accounting for over 10% of GDP and employing over 35 million people.

• The sector is witnessing rapid growth, driven by factors such as increasing urbanization, rising disposable incomes, and the growing popularity of e-commerce.

• However, the sector is also facing challenges such as competition from organized retailers and the lack of skilled manpower.

• The ‘Super Power Retailer Programme’ is expected to address these challenges by helping retailers to improve their skills and knowledge, and leverage digital platforms.

Conclusion:

The ‘Super Power Retailer Programme’ is a timely and important initiative. It is expected to play a significant role in empowering and advancing retailers in India, and in boosting the growth of the retail sector.

The collaborative efforts of Skill India and Coca-Cola India in launching the 'Super Power Retailer Programme' signify a transformative approach toward enhancing the skills of retailers, aligning with the broader vision of economic growth and empowerment.