Rio.money Launches UPI App and Co-Branded Credit Card in Partnership with Yes Bank and NPCI

Rio.money, a rapidly expanding fintech platform, has introduced its highly anticipated UPI app, which uniquely integrates credit offerings into the UPI payment experience. The platform has partnered with Yes Bank and the National Payments Corporation of India (NPCI) to launch the co-branded Yes Bank Rio RuPay Credit Card, marking a significant milestone in consumer finance innovation across India.

Transformative Features of Rio’s UPI App

The newly launched UPI app allows users to make payments at over 100 million merchant locations nationwide. What sets it apart is the seamless access to credit integrated into the app. Users can benefit from an efficient payment system while leveraging easy credit options.

YES BANK Rio RuPay Credit Card Highlights

The Yes Bank Rio RuPay Credit Card offers a host of benefits, including:

• Exclusive rewards tailored to user preferences.

• Zero fees, ensuring cost-effective usage.

• Credit limits of up to ₹5 lakh, catering to diverse financial needs.

This co-branded card merges the advantages of traditional credit cards with the simplicity of UPI, creating a user-friendly platform for managing everyday transactions.

Vision for Aspirational Consumers

Riya Bhattacharya, Co-founder of Rio.money, emphasized the platform’s vision:
"Rio aims to become the favorite UPI app for aspirational users seeking innovative financial products. This partnership with Yes Bank and NPCI is just the beginning of our mission to integrate credit with UPI and transform consumer finance in India."

The UPI app has already gained momentum, recording over 10,000 downloads during its beta phase. A significant portion of its users comes from Tier 2 and Tier 3 cities, showcasing its potential to enhance financial inclusion in underserved areas.

Yes Bank’s Commitment to Innovation

Yes Bank has expressed enthusiasm for the collaboration. Anil Singh, Country Head – Credit Cards and Merchant Acquiring, stated:
"We are excited to offer this co-branded credit card to Rio users, unlocking the full potential of UPI while delivering cashback and benefits that simplify everyday transactions."

This partnership is expected to accelerate the adoption of credit-on-UPI solutions, which are already outpacing traditional credit cards in popularity.

The Growing Opportunity for Credit-on-UPI Products

As UPI adoption continues to grow, Rio.money is positioning itself to capture a significant share of the market. Industry experts predict the market opportunity for credit-on-UPI solutions could exceed $1 trillion by 2030. This growth highlights the transformative potential of Rio’s platform in digital finance.

NPCI’s Support for Responsible Credit Usage

Nalin Bansal from NPCI praised Rio’s efforts, stating:
"We are pleased to partner with Rio, a pioneering platform integrating credit on UPI. Their focus on consumer acquisition, cashback benefits, and financial inclusion will drive responsible credit usage."

Enhanced Features for Consumer Convenience

The Yes Bank Rio RuPay Credit Card offers extensive rewards through Rio’s “Know Your Offers” feature. This initiative simplifies financial management for users, paving the way for a new era in digital consumer finance.

A New Era in Digital Payments

With its innovative approach and strategic partnerships, Rio.money is redefining how millions of Indians manage their finances and make payments. By combining credit and UPI, the platform is setting new benchmarks in consumer finance and fostering financial inclusion across the country.