Radico Khaitan Introduced Ready-To-Drink Variants For Vodka Brand

Cocktail mixes have been introduced by Radico Khaitan Limited, an IMFL manufacturer, under the Magic Moments brand. It will sell its Magic Moments Vodka Cocktails in cans, using a vodka base that contains 4.8% alcohol. The company announced that it will produce three varieties: cola, mojito, and cosmopolitan. The products will initially be offered for sale in Karnataka, then in Goa, Maharashtra, and Daman & Diu in the upcoming months.

He further referenced Grand View Research. The market for ready-to-drink cocktails was worth approximately Rs. 6,400 crore in 2021, and it is projected to increase by about 13.4% CAGR from 2022 to 2030. Even those who don't drink alcohol are excited to sample this brand-new alcobev variation. However, the ready-to-drink alcoholic beverage market in India is still in its infancy, with only a few businesses beginning to manufacture in this sector. Sinha claimed that the debut was scheduled for the holiday season, which is a time of increased consumption due to social gatherings, celebrations, festivals, and the wedding season.

“Since the COVID outbreak did not let customers indulge in festivities for the last two years, this festive season looks very promising. We think there could not have been any better time to introduce these," he added. With products like Royal Ranthambore Heritage Collection Whisky and Magic Moments Dazzle, the company is concentrating on premiumization. According to the Indian Council for Research on International Economic Relations, with a projected market size of $52.5 billion in 2020, India is one of the world's markets for alcoholic beverages that is expanding the quickest. Between 2020 and 2023, this market is anticipated to expand at a CAGR of 6.8%.