PhonePe Unveils Insurance Plans Starting at ₹59 for Maha Kumbh Mela 2025 Attendees

PhonePe, a leading digital payments platform, has launched a unique insurance coverage specifically designed for attendees of the Maha Kumbh Mela 2025. This event, held in Prayagraj, Uttar Pradesh from January 13 to February 26, 2025, is expected to attract millions of devotees from across the world. PhonePe's affordable and comprehensive insurance plans are aimed at providing attendees peace of mind by offering financial protection during their journey to and from the event.

Two Tailored Insurance Variants for Travelers

The newly launched insurance plans are available in two distinct variants to cater to different travel needs. The first option, priced at just Rs. 59 per traveler, is for individuals traveling by train or bus, while the second plan, priced at Rs. 99 per traveler, is designed for those traveling by domestic flights. These plans ensure that travelers have access to affordable yet extensive coverage while attending the Maha Kumbh Mela, one of the largest spiritual gatherings in the world.

Collaborative Effort with ICICI Lombard General Insurance

In collaboration with ICICI Lombard General Insurance, PhonePe has created this unique offering to address the specific needs of travelers attending such a massive event. The insurance plan aims to provide a safety net to pilgrims, ensuring that they can focus on their spiritual journey without the added worry of potential financial risks. With millions of people congregating at the Kumbh Mela, the need for accessible and reliable coverage is critical, and this partnership aims to deliver that effectively.

Comprehensive Coverage for a Safe Pilgrimage

The Maha Kumbh Mela insurance plan covers a broad range of possible risks, ensuring that travelers are well protected throughout their trip. The coverage includes hospitalization, doctor consultation, outpatient treatment, personal accident cover, loss of checked-in baggage, trip cancellation cover, missed connecting flight cover, and repatriation of remains. This extensive coverage is designed to safeguard attendees from various unexpected challenges they might face while traveling to the event or during their stay at the Mela.

Availability and Coverage Duration

This insurance plan can be availed through the PhonePe app until February 25, 2025. The plan ensures full coverage for the entire duration of the user’s journey, from the time they leave their homes until they complete their visit to the Maha Kumbh Mela. By providing such a comprehensive and affordable solution, PhonePe aims to enhance the safety and security of the attendees, allowing them to concentrate on their spiritual journey without concern.

Statements from Company Leaders

Vishal Gupta, CEO of PhonePe Insurance Broking Services, expressed excitement about the launch, highlighting that this offering is aligned with PhonePe’s commitment to providing innovative and affordable insurance solutions. Gupta emphasized the company’s goal of offering holistic coverage to ensure a stress-free experience for their customers. He also thanked their strategic partner, ICICI Lombard, for their collaboration in bringing this unique insurance product to life.

Anand Singhi, MD and CEO of ICICI Lombard General Insurance, echoed Gupta’s sentiments, highlighting the importance of innovation and customer focus in the development of the product. Singhi also pointed out that the collaboration with PhonePe was aimed at ensuring that the travelers attending the Maha Kumbh Mela could focus on their spiritual journey with confidence, knowing they were fully covered against unforeseen risks.

Steps to Avail Insurance via PhonePe App

For users who wish to avail themselves of the Maha Kumbh Mela insurance, the process is simple and can be done directly on the PhonePe app. Here's a quick guide to get started:

1. Navigate to the Insurance section on the PhonePe app and select “Maha Kumbh” Insurance.

2. Review the product details and click on “Buy now.”

3. Select the appropriate plan based on your mode of travel and add the required member details.

4. Review the details and complete the payment within minutes.

Conclusion: Ensuring Safety During a Sacred Journey

PhonePe’s Maha Kumbh Mela insurance plans are a groundbreaking initiative designed to address the specific needs of the millions of attendees heading to this important spiritual event. With an affordable and comprehensive insurance offering, travelers can now have peace of mind while participating in the sacred Kumbh Mela. The collaboration with ICICI Lombard General Insurance further reinforces the reliability and depth of the coverage. As the event approaches, this insurance solution will ensure that attendees are fully prepared for any unexpected events during their journey.