Over $50 Million Paid to 150K Creators in Ad Sharing: X CEO Reveals

X CEO announces over $50 million paid to 150K creators, highlighting platform evolution under Elon Musk. Enhanced user experience, dedicated TV app, and continued growth signify X's dynamic transformation.

Expanding Creator Opportunities on X:

CEO Linda Yaccarino of X announces over $50 million paid to creators for ad sharing on its "video-first" platform.

Transformation of Twitter: From a 140-character messaging app to a "video-first" platform under Elon Musk's leadership.

Inviting Creators: Yaccarino credits inviting creators onto the platform as a driving force behind its success.

Growth in Creator Community:

• Growth Trajectory: At the time of acquisition, Twitter had approximately 3,500 creators; now, there are over 150,000 creators on the platform.

• Financial Incentives: X has paid out more than $50 million in ad-sharing relationships with creators, highlighting the financial opportunities for content creators.

Enhancing User Experience:

• User Base Expansion: With 600 million monthly active users (MAUs), X aims to provide the ultimate experience by inviting more creators.

• Dedicated TV App: X plans to launch a dedicated TV app for users to upload high-quality videos, enhancing the platform's entertainment offerings.

• Features: The TV app will include trending video algorithms, AI-powered topics, and cross-device experiences to enrich user engagement.

Transition to an "Everything App":

• X's Evolution: Under Musk's vision, X is evolving into an "everything app" to cater to various user needs.

• Platform Engagement: Approximately half of X's 600 million MAUs use the platform daily, indicating high user engagement.

Future Prospects:

• Continued Growth: X's focus on creator partnerships and user experience enhancements positions it for continued growth.

• Market Competitiveness: With features comparable to Google-owned YouTube, X aims to remain competitive in the digital entertainment space.

• User Expectations: As X evolves into an "everything app," users can anticipate a seamless and immersive digital experience across devices.

Conclusion:

X, under Elon Musk's leadership, is undergoing significant transformation, shifting from a text-based platform to a dynamic "video-first" destination. With a rapidly expanding creator community, substantial ad-sharing payouts, and forthcoming innovations like the dedicated TV app, X is poised to redefine digital entertainment and user engagement.

As the platform evolves into an "everything app," it aims to meet the diverse needs of its growing user base while remaining competitive in the digital landscape.