NPCI Unveils 'RuPay On-The-Go' Campaign for Effortless Transit Payments

The National Payments Corporation of India (NPCI) has unveiled its latest initiative, the ‘RuPay On-The-Go’ campaign, to promote the RuPay National Common Mobility Card (NCMC). This groundbreaking campaign focuses on transforming public transit payments in India, making them efficient, convenient, and hassle-free.

Introducing RuPay NCMC: Revolutionizing Transit Payments

The RuPay National Common Mobility Card (NCMC) is designed to simplify and unify payment solutions across India’s public transportation systems. Its innovative features allow users to pay for metro rides, bus fares, tolls, parking, and even retail purchases using a single card.

Key features of the card include:

• Open-loop and interoperable design for seamless transactions across multiple transit systems.

• Stored value function for offline payments, ensuring uninterrupted service even without internet connectivity.

Cities Adopting RuPay NCMC

RuPay NCMC is operational in several cities and transit networks across India. Some of the notable implementations include:

• Metro Systems: Mumbai, Delhi, Bengaluru, Chennai, Ahmedabad, and Kanpur.

• Bus Services: Mumbai, Guwahati, Haryana, Jammu, Srinagar, Himachal Pradesh, and Aurangabad.

This extensive coverage highlights the card’s growing presence and its potential to revolutionize how commuters experience public transit.

The 'RuPay On-The-Go' Campaign: Transforming Commuter Convenience

The ‘RuPay On-The-Go’ campaign showcases the benefits of using the RuPay NCMC for busy commuters. Designed for individuals who prioritize time and efficiency, the card offers:

• Contactless payment technology for quick and hassle-free transactions.

• Dual functionality as a transit and retail payment tool.

Kunal Kalawatia, Chief of Products at NPCI, emphasized the campaign's importance, stating, "RuPay On-The-Go revolutionizes public transportation by offering a fast and convenient transit payment option. It’s not just a payment method but a lifestyle choice for individuals who value seamless travel."

How to Obtain the RuPay NCMC

Commuters can easily get their RuPay NCMC by visiting:

• Participating banks

• Metro stations

• Designated transport offices

This simple process ensures that everyone can access a modern and efficient transit payment solution.

About NPCI: Transforming India’s Payment Systems

Founded in 2008, the National Payments Corporation of India (NPCI) serves as the umbrella organization for retail payment systems in the country. NPCI has played a pivotal role in digitizing India’s economy through innovative products like:

• RuPay Card

• Unified Payments Interface (UPI)

• Immediate Payment Service (IMPS)

• Bharat BillPay

• Aadhaar Enabled Payment System (AePS)

By continuously innovating, NPCI is driving India toward becoming a fully digital society, offering secure and accessible payment solutions at minimal costs.

Conclusion: RuPay On-The-Go for a Digital India

The RuPay NCMC and the ‘RuPay On-The-Go’ campaign represent a significant step toward modernizing India’s transit systems. By simplifying payments and enhancing convenience, NPCI is empowering millions of commuters and contributing to a more connected and digital India.