NBA Superstar LeBron James Partners with Crypto.com

Four-time champion LeBron has partnered with Crypto.com in order to promote more opportunities focused on Web3. The individual wants to educate students and families connected to the LeBron James Family Foundation. The foundation is called “I PROMISE.” James wants to expose students to career paths that they might have thought never existed. Web3 is a world to describe the next generation of the internet. It is a decentralised ecosystem that runs on the blockchain without having any central authority. Crypto.com is a crypto exchange founded in 2016. It has been aggressively promoting its brand with the emergence of new and established platforms. Earlier to this, the Hollywood star Matt Damon also featured in a marketing blitz of a Singapore-based firm. It also partnered with other high-profile brands like Formula 1 and UFC to fast track. Crypto.com is following the path of FTX which has also grabbed numerous deals across professional sports. Sam Bankman Fried, the owner of the platform, signed a naming deal with the Miami Heat’s stadium in April, which is now known as FTX Arena.