Kotak Mahindra Life Launches New Digital Campaign

Kotak Mahindra Life Insurance Company has launched a new digital brand campaign #KaroLifeKiSearchShuru. The newly launched campaign looks to create awareness among people who tend to procrastinate their decision to get insurance. At the launch of their latest event, Joint President & Head – Marketing, Institutional Business and Alliances of Kotak Mahindra Life Insurance Co. Ltd, Subhasis Ghosh said: "Kotak Life is committed to increasing Insurance awareness and expanding insurance penetration across India. Our research showed that while the awareness level to buy a life insurance cover has increased due to the pandemic, however, the urge to buy insurance is yet to increase despite knowing the importance of having one. Our digital campaign takes a fresh approach to bridge the gap between people wanting to buy vis-a-vis people actually buying life insurance by highlighting the benefits of taking an insurance policy early on in life to avoid future uncertainties.” The launch video depicts how a customer can benefit by getting a bigger cover at less premium if he/she buys the insurance cover early with Kotak e-term plan, which offers Rs 1 crore insurance cover at just Rs 15 per day*.