JLR launches Open Innovation Strategy

Jaguar Land Rover launched an "Open Innovation Strategy" to accelerate next-generation technology and sustainability and support a modern and luxurious vision for the company, its partners, and customers. 

The company said in a statement, open innovation promotes collaboration with external organizations including start-ups, scale-ups, and aspirational organizations in electrification, connectivity, digital services, metaverse, smart enterprise, manufacturing, supply chain, and sustainability. 

The company explores everything from second Life batteries and circular economy to new FinTech, insurtech, and digital services, all of which works with JLR as the proud creator of modern luxury.

As part of its new global strategy, JLR will partner with corporate innovation platforms and investor Plug and Play to open an innovation hub in the UK. According to the company, this announcement is part of the automaker's Reimagine strategy to become the creator of the world's most desirable luxury cars for the most discerning customers.