ITC to Acquire 10% Stake in Blupin Technologies

ITC is planning to acquire a 10% stake in the parent company of Mylo, Blupin Technologies. Founded in 2017, Mylo is a full-stack community ecosystem focused on parenting journeys for young families. Mylo caters to consumer needs through a wide range of relevant choices of content, health tools, conversations, and community sharing capabilities.

With this investment, ITC will further expand its presence in the care segment of D2C mothers and babies. In November 2021, we announced an investment in D2C Ayurveda and Mother Sparsh BabyCare, a natural personal care brand focused on the mother and baby care segment. This investment will give ITC an early advantage in the content-to-community-to-commerce space that is likely to emerge as a future platform.

This investment provides ITC with the opportunity to enter this new area and become an integral part of the development of this area. With an investment in Mylo, we can also focus more on the maternal and child community-building platform and expand our presence in the D2C segment of maternal and child care.