Instagram Expands Reminder Ads to Stories: A New Avenue for Engagement

Instagram is expanding its Reminder Ads feature to Stories and Ads Manager. Reminder Ads allow businesses to create ads that remind users about upcoming events or promotions. The ads were previously only available in the main feed, but now businesses can also run them in Stories, where they will be seen by over 500 million daily users.

To create a Reminder Ad, businesses will need to upload a video or image, write a headline and description, and choose a call to action. Users who see the ad can tap on it to sign up for a reminder, which will be sent to them three times: once on the day before, once 15 minutes before, and once when the event or promotion begins.

Reminder Ads can be a valuable way for businesses to increase awareness and engagement around special events and promotions. For example, a business could use a Reminder Ad to promote a new product launch, a sale, or a live event.

The Essence of Reminder Ads

As the name suggests, Reminder Ads are designed to prompt users to sign up for reminders on the app. This straightforward process has seen success since its launch and is now broadening its horizons. Originally, Reminder Ads were only available for in-feed placement, but Instagram's recent expansion into Stories opens up new possibilities for advertisers.

Creating Reminder Ads: A Streamlined Process

Now, creating Reminder Ads is even more convenient with the integration of Ads Manager. This improvement eliminates the need to rely solely on organic posts that require additional boosting through paid promotion. This streamlining of the process ensures that advertisers have a more efficient way of reaching their target audience with Reminder Ads.

Enhanced Engagement Through Reminder Ads

Reminder Ads have the potential to significantly boost engagement, especially for special events and campaigns. Utilizing Instagram's vast user network, brands can create awareness and generate excitement around their initiatives. With Instagram's staggering one billion users, Reminder Ads serve as a powerful tool for connecting with the audience.

Timely and Effective Reminders

What sets Reminder Ads apart is their timely reminders. They send signees a total of three reminders: one on the day before the event, another 15 minutes before the start time, and a final alert as the event commences. This strategic approach ensures that users are well-informed and engaged throughout the event.

Maximizing Hype and Engagement

For brands seeking to build excitement and maximize user engagement, Reminder Ads offer a valuable push. By providing timely reminders, they make it easier for audiences to join events, webinars, sales, and more. This feature can enhance the overall impact of marketing campaigns on the platform.

Latest 2023 Instagram updates:

Here are some of the latest 2023 Instagram updates:

• Reels up to 10 minutes long: Instagram is testing the ability to create Reels up to 10 minutes long. This would be a significant increase from the current limit of 60 seconds, and would give creators more flexibility to tell their stories and create more engaging content.

• GIFs in comments: Instagram is now allowing users to add GIFs to their comments. This feature was previously only available on other platforms, such as Twitter and Facebook. It is a fun and creative way for users to express themselves in the comments section.

• Channels: Instagram has introduced Channels, which are groups of accounts that you want to see content from. You can create and share Channels with your friends and followers, and you will see content from the accounts in that Channel in a dedicated feed.

• Schedule posts: Instagram now allows users to schedule posts from within the app. This is a convenient feature for businesses and creators who want to plan their content in advance.

• New feed without ads or suggested posts: Instagram is testing a new feed that does not have ads or suggested posts. This feed would be a more curated experience for users, and would allow them to see content from the accounts they follow without distractions.

In addition to these updates, Instagram is also constantly working on new features and improvements. For example, the company is reportedly working on a new way to share photos and videos with friends, as well as a new way to discover new content.

Instagram is a popular social media platform with over 2 billion active users. The company is constantly innovating and adding new features to keep users engaged. The latest updates are a step in the right direction, and they are likely to be well-received by users.