Flipkart's super.money Acquires BharatX to Strengthen Credit-on-UPI Offerings

In a significant move to bolster its fintech capabilities, Flipkart Group’s UPI-based payments app, super.money, has acquired checkout financing platform BharatX, which is backed by Y Combinator. The acquisition, made for an undisclosed amount, aims to enhance super.money’s credit offerings, particularly in the Buy Now, Pay Later (BNPL) segment.

BharatX Acquisition: A Strategic Move in the Credit-on-UPI Space

BharatX, a Bengaluru-based fintech startup founded in 2019, has established itself as a key player in checkout financing, allowing consumers to split their purchases into installments at checkout. The company has partnerships with over 200 brands and collaborates with four banking partners to facilitate seamless financing solutions.

As part of the acquisition, BharatX’s core team will integrate with super.money, focusing on expanding credit-on-UPI offerings.

Super.money's Vision for Financial Inclusion

Prakash Sikaria, CEO and founder of super.money, emphasized the importance of this acquisition in advancing financial access in India.

"We see credit-on-UPI as a game-changer for financial access in India. By leveraging BharatX’s platform, we are developing unique credit-on-UPI products that align with our shared vision of financial inclusion, empowering millions to transact with ease," Sikaria stated.

The acquisition will enable super.money to leverage BharatX’s technology and expertise in checkout financing, allowing it to scale up its lending solutions and cater to a wider user base.

BharatX’s Growth Journey and the Road Ahead

BharatX has made remarkable progress since its inception. The company had secured $4.74 million in funding across two rounds from prominent investors, including Y Combinator, Multiply Ventures, Soma Capital, Java Capital, and 8i Ventures.

Reflecting on the company’s growth and future with super.money, BharatX founder Mehul Jindal stated:

"Over the last four years, starting out in college, we were able to provide credit to hundreds of thousands of consumers in India profitably, without any documentation or credit score needed. Via this acquisition, we will take our product to newer heights using the wider distribution with super.money."

With this acquisition, BharatX aims to scale its credit products further by tapping into super.money’s vast distribution network and customer base.

Super.money’s Rise in the UPI Market

Launched in July 2024, super.money has quickly emerged as a formidable player in the digital payments ecosystem. By November 2024, it became the sixth-largest payments player, surpassing major competitors such as Amazon Pay and WhatsApp Pay.

According to data from the National Payments Corporation of India (NPCI), super.money recorded a 24% month-on-month growth in January 2025, processing approximately 125 million transactions.

Expanding Beyond UPI: Super.money’s Credit Ambitions

Super.money has been aggressively expanding its fintech services beyond UPI payments. In November 2024, the company launched fixed deposits in partnership with four small finance banks. Now, it is gearing up to introduce additional credit products, including credit cards and personal loans in the coming months.

Conclusion: Strengthening India’s Digital Credit Ecosystem

The acquisition of BharatX by Flipkart’s super.money marks a significant step toward strengthening the credit-on-UPI ecosystem in India. With BharatX’s expertise in checkout financing and super.money’s growing influence in the digital payments space, this collaboration is poised to make Buy Now, Pay Later (BNPL) and other credit offerings more accessible to millions of users.

As UPI continues to evolve beyond just payments, integrating seamless credit solutions will play a crucial role in driving financial inclusion. Super.money’s rapid growth—becoming the sixth-largest payments player within months of launch—demonstrates its strong market presence and ambition to redefine digital finance.

By leveraging BharatX’s technology and expanding its suite of financial products, including credit cards and personal loans, super.money is well-positioned to lead India’s fintech revolution. This strategic acquisition is not just a business move but a step toward reshaping the way Indians access and manage credit in a digital-first economy.