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News In Brief Business and Economy

Blinkit Launches 10-Minute Delivery Service for Decathlon Products

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Blinkit Launches 10-Minute Delivery Service for Decathlon Products
20 Nov 2024
5 min read

News Synopsis

Blinkit has introduced a new service that guarantees delivery of Decathlon products to customers’ doorsteps in just 10 minutes. This fast delivery service is now available in all cities where Blinkit operates, including smaller locations such as Bareilly, Roorkee, and Bhopal. The move is part of Blinkit’s broader strategy to make high-quality products easily accessible to customers, regardless of their location.

Expanding Access to Decathlon Products

The partnership between Blinkit and Decathlon aims to bring convenience to customers looking for sports and fitness products. Through this collaboration, Blinkit will deliver a wide range of Decathlon items, including sports and gym equipment, winter essentials, yoga supplies, travel bags, and apparel for men and women. The new service ensures that even people in cities like Bareilly, Roorkee, and Bhopal can enjoy the convenience of fast, reliable delivery.

Albinder Dhindsa, CEO of Blinkit, shared his excitement about the new service on social media, emphasizing how customers across India can now access these products within minutes. “Decathlon is now available on Blinkit! Customers can now get sports and gym equipment, winter essentials, yoga needs, travel bags, and apparel for men and women - all delivered in 10 minutes! The coolest part is that we've launched Decathlon products in all the cities we deliver in. Customers from cities like Bareilly, Roorkee, Bhopal, and more can also enjoy this convenience,” Dhindsa said.

Making Fitness Gear More Accessible

The initiative aims to make it easier for fitness enthusiasts and adventurers to get the gear they need without leaving their homes. By launching this service, Blinkit is addressing the growing demand for quick and convenient access to essential sports and outdoor equipment. The expansion of this service to smaller cities reflects Blinkit's commitment to reaching a broader customer base and improving the shopping experience for everyone, regardless of where they live.

Introducing 10-Minute Returns and Exchanges Service

In addition to the launch of the 10-minute Decathlon delivery service, Blinkit has also introduced a 10-minute returns and exchanges feature. This service, which was initially tested in Delhi-NCR, is designed to make online shopping even more convenient by addressing concerns related to product fit, such as clothing and footwear. Customers can now initiate a return or exchange request, and Blinkit will complete the process within 10 minutes, ensuring a seamless experience.

This new feature aims to alleviate common concerns such as "size anxiety," which often prevents customers from making purchases online. Whether it’s a size or fit issue, Blinkit promises to resolve these concerns swiftly. The service has already been extended to major cities like Mumbai, Bangalore, Hyderabad, and Pune, with plans for further expansion to other locations across India.

Future Plans for Blinkit’s Service Expansion

Blinkit’s CEO, Albinder Dhindsa, has expressed his enthusiasm for the new services. He noted, “The cool part — return or exchange will happen within 10 minutes of raising a request! We've been testing this in Delhi NCR and have now enabled it for Mumbai, Bangalore, Hyderabad, and Pune." Blinkit plans to continue expanding its services to more locations to cater to the growing demand for quick deliveries and returns.

The combination of 10-minute delivery for Decathlon products and the new returns and exchanges service underscores Blinkit’s commitment to providing customers with faster, more efficient, and hassle-free shopping experiences. By combining convenience with speed, Blinkit is setting new standards for e-commerce in India, especially in the fitness and lifestyle segment.

This new level of service is sure to appeal to online shoppers seeking both convenience and speed in their purchases. As Blinkit expands its offerings, it’s poised to make a significant impact on the way consumers shop for fitness products in India.

TWN In-Focus