Apple Records Highest Ever Sales In India : Tim Cook

According to Apple's CEO Tim Cook, the company has also achieved quarterly records in Brazil and India and another all-time revenue record for the Indian market.

Cook stated late on Thursday that looking at the business in India,  "we set a quarterly revenue record and grew very strong double digits year over year and so we feel very good about how we performed".  in the analysts' call following the release of its quarterly results.

"That's despite the headwinds that we talked about. India is a hugely exciting market for us and a major focus. We brought the online store there in 2020. We will soon bring Apple Retail there,"  Cook declared.

Mumbai will soon get a Retail store.

In the near future, Apple will launch its own brand in Mumbai with the opening of its brick-and-mortar location.

Cook stated, "We actually did fairly well through Covid in India and I'm even more bullish now, hopefully on the other side of it".  in reference to the opportunities in India following the pandemic.

"That's the reason why we are investing there by bringing retail there, bringing the online store there, and putting out a significant amount of energy there. I'm very bullish on India,"  Cook included.

"We are putting a lot of emphasis on the market. There's been a lot going from financing options and trade-ins to make products more affordable and give people more options to buy,"  Apple's CEO remarked.

The growth is coming from all key market segments and geographical areas, according to Apple's chief financial officer Luca Maestri, "with strong double-digit increases in emerging markets such as Brazil, Mexico, India, Indonesia, Thailand and Vietnam."

Apple's revenue

In the fourth quarter of 2022, which included the holiday season, Apple sold 2 million iPhones in India, representing an increase in sales of 18% (quarter over quarter).

In India, the market share of iPhones increased by 11% annually to 5.5 percent in 2022. The iPhone 14 series had a market share of 59% in Q4 2022, according to the most recent CMR data, with the iPhone 13 series coming in second with a growth rate of 32%.