Amazon Prime subscription price increased by £1 a month

Due to higher operating expenses, Amazon will increase the price of its Prime service for UK customers. Beginning in September, annual membership will cost £95 instead of £79, and monthly subscriptions will increase from £1 to £8.99.

Amazon claimed that the price increase—its first in the UK since 2014—was partially a result of the country's 40-year high inflation rate. Despite indications that people are starting to reduce their use of streaming services, other services like Netflix have also raised their subscription prices.

Amazon Prime does provide more than just a streaming service, though. Additionally, Prime provides limitless product deliveries. Amazon Prime does provide more than just a streaming service, though. Additionally, Prime provides limitless product deliveries.

Changing to an annual plan or cancelling your membership are also options, according to Amazon, which stated that the new pricing would take effect in September or at the customer's next membership renewal date.

The decision was made at a time when many households are trying to reduce their spending because the cost of goods is increasing at the fastest rate in 40 years. After Amazon raised the prices for Prime in the US in February, retail analyst Natalie Berg, who has written a book about how Amazon will influence the future of shopping, said the price increase for Prime was "not really a surprise."