Amazon India Unveils Sale Event Planner Tool to Empower Sellers for Prime Day 2023

Tool to Aid Sellers in Preparing for Upcoming Events on Amazon.in

In anticipation of this year's highly anticipated Prime Day sale on July 15 and 16, Amazon India has introduced the Sale Event Planner tool. This new tool, accessible through the Amazon Seller app, is designed to assist sellers in effectively preparing for upcoming events and optimizing their sales strategies on Amazon.in.

Empowering Sellers with Optimum Inventory and Deal Recommendations

The Sale Event Planner allows sellers to opt-in for offering attractive deals during the sale event. Moreover, it provides valuable recommendations on optimizing inventory levels to maximize sales potential. These features enable sellers to make informed decisions and enhance their performance during these high-traffic events.

Amazon India emphasizes that the tool will be available to all sellers with at least one deal recommendation and who utilize the seller app.

Amazon's Commitment to Supporting Local Businesses and Digital Entrepreneurship

Amit Nanda, Director of Selling Partner Services at Amazon India, highlights the company's objective of assisting local businesses in extracting greater value from sales events and becoming successful digital entrepreneurs.

Amazon's approach focuses on leveraging technology as an enabler for sellers across India to scale up their businesses and cater to customers nationwide through e-commerce platforms.

Participation of Diverse Seller Communities in Prime Day Sale

During the two-day Prime Day sale, Amazon India aims to facilitate the participation of various seller communities. Over a million artisans and weavers from the Amazon Karigar programme, more than 6.8 lakh women entrepreneurs from the Amazon Saheli programme, and over 50,000 neighborhood stores from Local Shops on Amazon.in are expected to participate.

Additionally, numerous new sellers from different regions of India, as well as emerging brands from Indian start-ups under the Amazon Launchpad program, will join the event.

Wide Range of New Product Launches by SMBs

Prime Day 2023 will witness an extensive array of new product launches by small and medium-sized businesses (SMBs). Notably, more than 2,000 new products across categories such as home & kitchen, fashion & grooming, jewelry, and handmade products will be introduced by SMBs.

Furthermore, over 45,000 new products from over 400 Indian and global brands, including OnePlus, iQOO, Realme Narzo, Samsung, Motorola, boAt, Sony, Allen Solly, and Lifestyle, are expected to be launched during the event.

Conclusion

Amazon India's launch of the Sale Event Planner tool reinforces the company's commitment to supporting sellers and empowering various seller communities ahead of the Prime Day 2023 sale.

By providing inventory optimization recommendations and the ability to offer attractive deals, the tool equips sellers with the necessary resources to maximize their sales potential during these significant events.

The participation of diverse seller communities, along with the introduction of numerous new products by SMBs, further exemplifies Amazon's dedication to fostering a thriving e-commerce ecosystem in India.