Zomato Encourages Healthy Choices with Nudge Feature: Roti Over Naan

In a move to promote healthier eating habits among its users, Zomato, the popular Indian food delivery platform, has introduced a new feature that subtly suggests healthier alternatives during the online ordering process.

Gently Guiding Users Towards Healthier Options

Deepinder Goyal, Zomato's CEO, announced the launch on social media, highlighting the feature's positive impact. When users add certain items to their cart, Zomato will recommend healthier alternatives. For example, when ordering Indian bread, users might see a suggestion for roti instead of naan.

Early signs of success: Goyal reports a promising 7% attachment rate for these healthy suggestions, indicating that users are receptive to the gentle nudge towards more balanced choices.

Expanding the Feature for Wider Impact

Zomato plans to expand this feature beyond just bread suggestions. The company aims to incorporate similar nudges across various dishes and categories. Imagine craving a decadent dessert? Zomato might suggest lower-calorie options alongside your initial selection, empowering you to make a more mindful decision.

This initiative aligns with a growing trend towards health consciousness among consumers. Zomato's proactive approach provides users with helpful information to make informed choices without being restrictive.

Zomato's Sister Company, Blinkit, Gets Creative with Customer Engagement

In a similar vein, Blinkit, the quick-commerce platform owned by Zomato, is also experimenting with innovative ways to engage customers. Recently, Blinkit's CEO, Albinder Dhindsa, announced a unique customer appreciation offer inspired by a social media post.

Free coriander with vegetable orders: The idea stemmed from a social media user (formerly on Twitter) who expressed surprise at having to pay extra for coriander (dhaniya) with their grocery order. Dhindsa responded by announcing that Blinkit would start offering complimentary coriander with orders exceeding a specific vegetable amount. He humorously credited "Ankit's mom" for the inspiration and promised further refinements to the feature.

Social media engagement and customer appreciation: This lighthearted approach not only addresses a customer concern but also leverages social media for positive brand engagement.

Zomato and Blinkit's initiatives demonstrate how leading online food and grocery platforms are going beyond just order fulfillment. By incorporating features that promote healthy eating habits and fostering customer connections, these companies are creating a more well-rounded user experience.

Innovations at Blinkit

Creative Customer Retention Strategies

Blinkit, Zomato's sister company, is also introducing new features to enhance customer experience. Inspired by a social media post, Blinkit now offers free coriander with certain vegetable orders, a move that has been well-received by users.

Refining Customer Experience

Blinkit CEO Albinder Dhindsa announced this feature, promising further refinements based on user feedback, and encouraged users to thank 'Ankit's mom' for the idea.

Conclusion

Zomato and Blinkit are continuously innovating to provide better services and improve customer satisfaction. Whether it's promoting healthier eating habits or adding small touches like free coriander, these companies are committed to enhancing the user experience.