Swiggy Introduces Exclusive Invite-Only Membership 'One BLCK'

Swiggy, one of India’s leading food delivery platforms, has introduced an exclusive, invite-only membership called One BLCK. This premium membership is designed to provide an elevated Swiggy experience, offering top-tier benefits and services to its members.

Faster Deliveries and On-Time Guarantee

One of the standout features of One BLCK is its promise of faster deliveries for food orders. Members will benefit from priority delivery, ensuring that their meals arrive quickly. Additionally, the membership comes with an On-Time Guarantee, ensuring that orders are delivered within the promised time frame, making it a highly convenient option for those who seek speedy service.

Complimentary Perks at Dining Out

Beyond food delivery, One BLCK members enjoy exclusive privileges when dining out. The membership includes complimentary cocktails, drinks, or desserts at select partner restaurants, adding a premium touch to the overall dining experience.

Personalized Customer Support

Swiggy’s commitment to customer satisfaction is enhanced with One BLCK’s access to personalized, priority customer support. Members will have direct access to Swiggy’s top customer care agents, ensuring quick resolutions and a seamless experience when any issues arise.

All Benefits of Swiggy One Membership

One BLCK also includes all the benefits offered by the existing Swiggy One membership. This includes unlimited free deliveries on both food and Instamart orders, as well as exclusive member-only discounts on food delivery and dining experiences through Dineout. This comprehensive package makes it an attractive option for premium users who want both convenience and savings.

Industry-First Perks and Brand Collaborations

One BLCK stands out as the only membership in the country to offer benefits across food delivery, quick commerce, and dining out. Additionally, it brings exclusive perks from top partner brands like Amazon Prime, Hotstar, Hamleys, Cinepolis, and more. To celebrate its launch, One BLCK members will receive a complimentary Yatra Prime membership, adding even more value to the package.

Premium Membership for Premium Experience

According to Phani Kishan, Co-founder and CGO of Swiggy, the One BLCK membership is designed to offer the "business-class equivalent" experience for customers. With a focus on speed, reliability, and personalized care, One BLCK sets a new benchmark in the premium membership market.

Special Launch Pricing and Availability

At launch, One BLCK is available at a special price of ₹299 for a three-month plan. However, this offer is available on an invitation-only basis, with invitations being rolled out in phases. As Swiggy expands the membership, it will be available to select users across India. Existing Swiggy One members can also upgrade to the One BLCK membership to experience its exclusive perks.

Increased Engagement with Swiggy One Members

Launched in 2021, Swiggy One already has a strong base of users, with 80% of its members using two or more services on the platform. These members spend three times more than non-Swiggy One members. With the introduction of One BLCK, Swiggy aims to take the customer experience to the next level, driving growth across its services and enhancing user engagement.