L&T Finance Ltd. Appoints Jasprit Bumrah as Brand Ambassador

L&T Finance Limited (LTF), a leading Non-Banking Financial Company (NBFC), has announced renowned Indian cricketer Jasprit Bumrah as its brand ambassador. This strategic partnership is expected to enhance LTF's brand presence and deepen its connection with a diverse customer base across India.

Strengthening Brand Presence

Jasprit Bumrah will play a pivotal role in LTF's Above The Line (ATL) and Below The Line (BTL) marketing campaigns, ensuring extensive visibility across various media channels. These campaigns aim to increase brand awareness and customer engagement by showcasing the wide range of financial products and services offered by LTF.

Official Statement from L&T Finance

Ms. Kavita Jagtiani, Chief Marketing Officer at L&T Finance, expressed excitement about the collaboration, stating:

"We are delighted to welcome Jasprit Bumrah, one of India's most iconic sports figures, to the LTF family as our brand ambassador. This partnership aligns with our core objective of increasing brand visibility. Bumrah’s exceptional performance, discipline, and trustworthiness make him an ideal representation of LTF's values."

She further added:

"His humility and relatable personality, both on and off the field, allow him to connect seamlessly with people from all walks of life. His universal appeal enhances our ability to reach a wider audience, reinforcing our commitment to excellence and customer-centricity. This collaboration is not just a partnership but a powerful alignment of values and vision, driving us towards greater success."

Jasprit Bumrah’s Reaction

Jasprit Bumrah, exclusively managed by RISE Worldwide, shared his enthusiasm about the partnership:

"I am excited to associate with L&T Finance, a brand known for its strong legacy, excellence, and commitment. I look forward to being a part of this wonderful journey."

L&T Finance: Leading the Way in Financial Services

L&T Finance has a strong foothold in various financial sectors, including:

• Rural Business Finance

• Farm Equipment Finance

• Two-Wheeler Finance

The company has also established a significant presence in urban finance, providing accessible and customized financial solutions to individuals and families, enabling them to achieve their financial aspirations.

Extensive Market Reach

As of December 31, 2024, LTF's market leadership is reinforced by its widespread reach, covering nearly 2 lakh villages across India. This is made possible through a strong retail franchise comprising:

• 2,028 rural branches

• 185 urban branches

• Over 12,500 distribution touchpoints

Partnership Facilitated by RISE Worldwide

The collaboration between L&T Finance and Jasprit Bumrah was facilitated by RISE Worldwide, a firm that works closely with athletes and brands to create impactful partnerships and unlock brand value. This association further solidifies LTF’s position as a trusted financial partner for customers across the nation.

Conclusion

The partnership between L&T Finance and Jasprit Bumrah represents a strategic move to reinforce brand credibility, enhance customer engagement, and expand the company’s reach across India. With Bumrah’s immense popularity and LTF’s strong financial legacy, this collaboration is poised to deliver significant brand value and long-term success.