Instagram to become more video-focused

Adam Mosseri, the head of the Meta-owned platform, shared a video explaining the most recent changes to the platform and asserted that it will gradually become more video-focused after Kim Kardashian and Kylie Jenner criticised Instagram for trying to be like TikTok.

Mosseri shared a video on the microblogging platform Twitter and stated, "There is a lot happening on Instagram right now." "I wanted to address a few things we are working on to make Instagram a better experience," Mosseri wrote on Twitter.

According to CNBC, TikTok dominates the mobile short video market, and Meta CEO Mark Zuckerberg has been pushing into that space.

A post urging the company to "make Instagram Instagram again," implying that it should concentrate more on the pictures friends post, has amassed over 1.6 million likes and generated nearly 140,000 petition signatures, indicating that many users have not welcomed the change.

Mosseri acknowledged that Instagram has undergone significant change in the video.

Although the app will still support photos, he predicted that over time it would become more focused on videos because that is what users are liking, sharing, and using the platform for. Users who notice a new, full-screen version of their feed should know that it is only a test, he continued.

A lot of people have expressed concern about recommendations, which are posts from accounts that users do not follow, according to Mosseri.