Blinkit Launches 10-Minute Smartphone Delivery Service

Quick-commerce platform Blinkit has announced that it will now deliver smartphones and feature phones to customers' doorsteps in just 10 minutes. This new offering is a significant expansion of Blinkit’s services, which is already popular for fast grocery and essential deliveries. CEO Albinder Dhindsa revealed this exciting update on Tuesday, stating that Blinkit has partnered with prominent mobile brands Xiaomi and Nokia to provide this service in major Indian cities. Currently, Blinkit is delivering phones like the iPhone in select locations.

Partnerships with Leading Brands

As part of this strategic move, Blinkit has teamed up with Xiaomi and Nokia to offer their best-selling smartphones and feature phones. The service is currently available in parts of Delhi NCR, Mumbai, and Bengaluru, with plans for further expansion. Some of the devices available for delivery include the Redmi 13 5G, Redmi 14C, iPhone 16, and Nokia 105. Additionally, customers will be able to take advantage of no-cost EMI options on most of these phones, making it even more convenient to purchase devices from Blinkit’s platform.

Expanding Electronics Offerings

Earlier in January 2024, CEO Albinder Dhindsa also revealed that Blinkit will be expanding its range of electronics, adding high-value items such as laptops, monitors, and printers to its portfolio. This expansion is in direct competition with rivals like Flipkart’s Flipkart Minutes and Bigbasket’s BB Now, both of which already offer the delivery of expensive electronics within minutes. Blinkit’s strategy aims to position itself as a strong contender in the competitive quick-commerce space.

Delivery Service Expansion in Major Cities

Blinkit’s rapid delivery services are currently live in several major cities, including Delhi NCR, Pune, Mumbai, Bengaluru, Kolkata, and Lucknow. The company’s large order fleet will handle most of these deliveries, ensuring fast and efficient service to customers across these regions. With the growing demand for quick and convenient product delivery, Blinkit is committed to adding even more brands and their products to its offering in the coming months, further enhancing its service range.

The Growing 10-Minute Delivery Race

The competition in the quick-commerce industry is heating up as major platforms like Swiggy Instamart, Zomato’s Blinkit, BigBasket’s BBNow, and Zepto battle for supremacy in the space. Each of these platforms is launching services that cater to different categories such as food, healthcare, and now electronics. Blinkit’s move into delivering smartphones in 10 minutes is one of the latest developments in this ongoing race.

In addition to smartphones, Blinkit has already made strides in launching services such as its 10-minute ambulance delivery pilot in Gurugram, showcasing its commitment to expanding its quick-commerce services to cater to a wider range of needs. These developments signal Blinkit’s focus on becoming a versatile player in the Indian quick-commerce market.

Rivals Entering the 10-Minute Delivery Race

The growing competition in the 10-minute delivery space is evident as other players like BigBasket and Swiggy’s Instamart are also venturing into quick-delivery services. BigBasket CEO Hari Menon recently announced plans to introduce quick food and medicine delivery services in 2025, further intensifying the competition. Blinkit, however, continues to strengthen its position with the launch of new features and services aimed at maintaining its leadership in the market.

Moreover, Amazon, a giant in the e-commerce space, is entering the fray with its own trial services for delivering grocery items within 15 minutes or less. This signals the growing challenge posed by local quick-commerce players, including Blinkit, which is rapidly becoming a significant competitor to traditional e-commerce platforms.

Conclusion

Blinkit’s entry into 10-minute smartphone delivery marks a major milestone in the evolution of quick-commerce services. With partnerships with leading brands like Xiaomi and Nokia, a focus on expanding its product range, and a growing footprint in key cities, Blinkit is positioning itself as a major player in the fast-paced world of ultra-fast delivery. As competition in the sector intensifies, Blinkit’s focus on expanding its offerings and enhancing customer experiences will likely continue to shape the future of quick-commerce in India.