PVR INOX Introduces 'SCREENIT' for a Customised Movie Experience

Leading cinema chain PVR INOX Ltd has unveiled an innovative app feature called 'SCREENIT,' designed to redefine how movie enthusiasts experience films. Inspired by the enthusiastic response to re-released films, the feature allows audiences to create or join curated screenings at their preferred cinemas.

The 'SCREENIT' platform, exclusively available on the PVR INOX app, empowers movie lovers to personalise their movie-watching journey.

What is SCREENIT?

SCREENIT is a cutting-edge platform enabling users to select and schedule screenings for classics, fan favourites, or any movie from a vast library of over 500 titles.

"SCREENIT empowers audiences to curate their movie experience, choosing what, when, and where to watch, all while offering exciting rewards," said Renaud Palliere, CEO of Luxury Collection and Innovation at PVR INOX Ltd.

How SCREENIT Works

The platform provides users with seamless access to browse a wide range of movies and book tickets for screenings at their chosen cinema. With a minimum of two tickets, users can:

• Select the movie of their choice.

• Pick the date, time, and location for the screening.

• Invite friends or join shows created by fellow movie enthusiasts.

According to PVR INOX Chief Business Planning & Strategy Kamal Gianchandani, "The overwhelming success of re-releases has shown us that audiences still crave the unmatched experience of watching iconic films on the big screen. SCREENIT is our way of celebrating this nostalgia while providing a modern, flexible, and highly personalised way to enjoy films."

Why SCREENIT is a Game-Changer

This initiative caters to the growing demand for customised entertainment, enabling audiences to relive the magic of iconic films and explore a wide range of cinematic experiences. SCREENIT also encourages community-driven screenings, where fans of a particular movie can gather and enjoy their favourite films in an immersive setting.

Modernising Nostalgia

SCREENIT is more than just a ticket-booking platform; it is a celebration of cinema's rich legacy combined with the convenience of modern technology. As streaming platforms continue to dominate the entertainment landscape, this initiative reaffirms the unique charm of the big-screen experience.

About PVR INOX Ltd

PVR INOX Ltd is India’s largest cinema exhibition company, formed in 2023 following the merger of two industry leaders, PVR Cinemas and INOX Leisure Ltd. With a combined legacy of decades, the company is at the forefront of delivering exceptional cinematic experiences across India.

Key Highlights of PVR INOX Ltd:

• Number of Screens: PVR INOX operates over 1,700 screens across 115+ cities, making it the dominant player in the Indian cinema exhibition market.

• Diverse Offerings: The company provides a wide range of experiences, from luxury formats like P[XL], Luxe, and Gold Class to affordable options catering to diverse audiences.

• Innovative Technology: PVR INOX consistently pushes the boundaries of cinema technology, offering premium formats such as IMAX, 4DX, and Dolby Atmos for an unparalleled viewing experience.

• Customer-Centric Initiatives: With features like SCREENIT, the company aims to personalise the movie-watching journey, catering to evolving consumer preferences.

Mission and Vision

PVR INOX aims to redefine the way India watches movies by combining cutting-edge technology, luxury, and innovation. Its vision is to remain the most preferred destination for movie lovers by offering a seamless and immersive cinematic experience.

Commitment to Sustainability

Beyond entertainment, PVR INOX is also committed to sustainability. The company has undertaken green initiatives to reduce its carbon footprint and promote environmentally friendly practices in cinema operations.

PVR INOX continues to lead the way in bringing diverse audiences together, celebrating the magic of movies while adapting to modern trends and technologies.