Meesho's Ambitious Mission: Enrolling 100 Million Small Businesses by 2027

Meesho, a significant player in the micro, small, and medium enterprises (MSME) sector, has unveiled an ambitious plan to onboard 100 million small businesses by 2027. This strategic initiative aims to fortify the online presence of local enterprises, drive growth within the MSME landscape, and bridge the digital divide in a market with immense untapped potential.

Catalyzing MSME Growth:

The announcement of Meesho's visionary goal took place at an event held in Delhi on August 22, 2023. This endeavor gains additional significance due to the recent decision by the government to exempt businesses with annual turnovers below Rs 40 lakh from mandatory GST requirements for online sales.

The alignment of Meesho's expansion plans with this policy underscores the company's commitment to fostering growth and inclusivity within the MSME sector.

Ten-Fold Expansion:

Currently, Meesho hosts a robust community of 1.3 million sellers. However, its ambitious target of enrolling 100 million small businesses by 2027 represents a remarkable ten-fold expansion of its seller base.

This expansion aims to extend fresh opportunities to local enterprises with modest turnovers, enabling them to embrace the dynamic realm of digital commerce.

Addressing the Online Gap:

In a landscape where merely 1.5 million out of an estimated 85 million MSMEs operate online, Meesho's strategic approach seeks to address this gap. By tapping into the vast potential within the sector, the company aims to empower local businesses and individuals who have thus far remained untapped in the digital commerce landscape.

This mission is particularly vital, given that many new seller registrations often encounter hurdles during the GST registration phase.

Founder's Vision for Empowerment:

Vidit Aatrey, the Founder and CEO of Meesho, articulated the company's vision during the announcement. He emphasized that Meesho's goal of enrolling 100 million sellers onto its platform by 2027 is an embodiment of their commitment to democratizing internet commerce and empowering MSMEs.

Aatrey acknowledged that the resilience of MSMEs plays a crucial role in the nation's economic fabric, and their empowerment can substantially invigorate the economy.

Championing Inclusivity and Progress:

Aatrey's vision extends beyond numbers; it envisions creating a nurturing environment that drives the expansion of more than 80% of existing MSMEs. Meesho's transformative journey seeks not only to bridge the digital divide but also to champion the principles of 'Atmanirbhar Bharat' by cultivating a thriving online community that embodies progress and self-reliance.

Enabling Small Businesses:

Operating on a zero percent commission model, Meesho's strategic trajectory aims to provide a compelling opportunity for small businesses and individual entrepreneurs. By offering a platform that empowers local enterprises, Meesho contributes to the broader objective of fostering economic growth, inclusivity, and innovation within the MSME sector.

Conclusion: Meesho's bold mission to onboard 100 million small businesses by 2027 reflects a commitment to transforming the MSME landscape. Through strategic expansion, inclusivity, and empowerment, Meesho not only envisions a thriving digital commerce ecosystem but also enacts its role in bolstering economic growth and shaping the trajectory of Atmanirbhar Bharat.