Mamaearth Unveils New Mosquito Repellent Campaign Starring Shilpa Shetty

Mamaearth, a leading baby and personal care brand in India, has introduced a new campaign for its Mosquito Repellent range. Featuring Bollywood actress and brand ambassador Shilpa Shetty Kundra, the campaign highlights the importance of protecting children from mosquito-borne diseases. With natural ingredients and long-lasting protection, Mamaearth’s mosquito repellent products provide a safe and effective solution for parents.

The Importance of Mosquito Protection for Children

Mosquitoes pose a significant threat to children’s health, increasing the risk of diseases such as dengue, malaria, and chikungunya. Understanding these concerns, Mamaearth emphasizes the necessity of using natural, toxin-free repellents to safeguard little ones. This campaign reinforces Mamaearth’s dedication to offering gentle yet powerful protection for children.

A Heartfelt Campaign Film

The campaign film beautifully portrays a mother’s struggle to shield her child from mosquito bites. It captures a relatable scenario where parents constantly worry about their children’s safety, especially during outdoor activities. The film underscores the effectiveness of Mamaearth’s Mosquito Repellent range, which ensures up to 12 hours of protection with natural ingredients like Citronella Oil, Eucalyptus Oil, and Peppermint Oil.

Shilpa Shetty Kundra's Endorsement

Shilpa Shetty Kundra, an advocate for natural and chemical-free products, shared her thoughts on the campaign:
“As a mother, my children’s well-being is my top priority. I always ensure that the products I use are safe and free from harmful chemicals. Mosquito bites are a major concern for parents, and it’s reassuring to have a natural, toxin-free solution like Mamaearth’s Mosquito Repellents. This campaign resonates deeply with me as it empowers parents with a safe and effective way to protect their children, allowing them to explore the world without worry.”

Brand's Perspective on the Initiative

Anuja Mishra, EVP & Chief Marketing Officer of Honasa Consumer Ltd., highlighted the significance of the campaign:
“At Mamaearth, we understand that mosquito protection is a key concern for parents. It directly affects their child’s health and well-being. Our Mosquito Repellent patches not only provide a safe and effective solution but also address a larger issue by offering parents peace of mind. Made with natural ingredients, our repellents ensure long-lasting protection while being gentle on delicate skin. Partnering with Shilpa Shetty Kundra allows us to connect authentically with parents and reinforce our commitment to baby-safe care.”

The Creative Thought Behind the Campaign

Priya Pardiwalla, Chief Creative Officer of Steve Priya, explained the inspiration behind the campaign film:
“Every evening, parents see their children eager to step outside and play. But lurking outside are mosquitoes. This constant struggle between joy and worry became the heart of our campaign. No parent should have to choose between protection and peace of mind. With Mamaearth mosquito repellents, parents can confidently allow their children to enjoy playtime with 12-hour protection, made from natural ingredients and free from toxins. Our goal is to ensure that children can be children without any interruptions.”

Mamaearth's Commitment to Safe and Sustainable Products

Mamaearth is renowned for its toxin-free and chemical-free baby care products. As a flagship brand under Honasa Consumer Ltd., it has gained the trust of millions of parents by offering safe and effective skincare, baby care, and hair care solutions. Beyond product development, Mamaearth is committed to sustainability through its Plant Goodness Initiative, which aims to create a healthier and greener future.

Conclusion: A Step Towards Safer Childcare

Through this campaign, Mamaearth continues to emphasize the importance of safe and natural solutions for parents. By leveraging its partnership with Shilpa Shetty Kundra and promoting toxin-free mosquito repellents, the brand ensures that parents have access to reliable and effective products. With a strong commitment to sustainability and child safety, Mamaearth remains a trusted name in baby and personal care.