Doordarshan Unveils New Logo: A Historic Change After 60 Years

Doordarshan, founded in 1959, evolved from an experimental service to a national broadcaster by 1975. Its original logo, representing unity and truth, recently underwent a saffron-themed redesign to balance tradition with modernity.

Foundation and Growth Doordarshan:

• Doordarshan started as an experimental service under Prasar Bharati on September 15, 1959.

• Initially part of All India Radio, it became a separate entity due to television's increasing popularity.

• By 1975, Doordarshan had expanded across various Indian states, becoming a national broadcaster.

Symbol of Harmony:

• The original Doordarshan logo, designed by Devashis Bhattacharyya from the National Institute of Design (NID), was chosen by Prime Minister Indira Gandhi.

• It featured an abstract representation of 'yin and yang' and the motto "Satyam Shivam Sundaram," symbolizing truth, divinity, and beauty.

• The design aimed to resonate with India's diverse cultures while avoiding specific cultural associations.

Cultural Significance:

• The logo's simplicity and depth appealed to viewers, offering a unified perspective of the world.

• It was perceived as an emblem of an all-seeing eye, representing Doordarshan's role in providing a comprehensive view to its audience.

Modern Transformations:

• Despite its legacy, the logo evolved over time to accommodate new channels like DD Sports and DD News.

• Each adaptation retained the essence of the original while adapting to contemporary contexts.

Need for Change:

• While iconic, there's a growing belief that the logo needs updating to resonate with younger audiences and reflect modern India.

• The decision to revamp the logo has sparked debates, reflecting the sentimental value and historical significance associated with the original design.

A New Dawn with Saffron:

• The recent logo change to a saffron-themed design aligns with efforts to update the brand's image.

• It aims to better connect with current and future viewers while maintaining the core identity of a broadcaster for all Indians.

Balancing Heritage with Innovation:

• As Doordarshan evolves, it faces the challenge of preserving its rich heritage while embracing changes in the media landscape.

• The new logo symbolizes this balance, blending traditional values with modern aesthetics, inviting everyone to be part of the network's transformation.