Dettol Banega Swasth India Launches 'A Pathway From Hygiene To Wellness' At Jaipur Literature Festival 2023

The launch of a coffee table book that focuses on India's journey to universal hygiene and seeks to advance thinking and action for adhering to self-care practices like washing hands for achieving a high level of quality of life, Jaipur Literature Festival 2023 witnessed a focus on agenda- hygiene and health are inseparable.

Amitabh Kant, the G20 Sherpa, and Upma Chawdhry, a retired IAS, attended the book's launch at the Jaipur Literature Festival in 2023.

Sanjoy Roy, MD of Teamwork Arts; Gaurav Jain, Executive Vice President-South Asia, Reckitt; Ravi Bhatnagar, Director, External Affairs and Partnerships, SOA, Reckitt; and William Dalrymple, Festival Director. Former Secretary to the Government of India and Director of the Lal Bahadur Shastri National Academy of Administration, Mussoorie were also present. A digital photo exhibition of the Dettol Banega Swasth India program's efforts over the years to promote healthy habits and reach 24 million schoolchildren was also shown at the event.

By shedding focus on the difficulties India faces, the Director of External Affairs and Partnerships at SOA, Reckitt, Ravi Bhatnagar, stated:  "Behavioral change not only needs continuous reinforcement but also the provision of infrastructure to enable it. We witnessed the power of collective action during the pandemic; continuous collective action by faith-based organizations, youth groups, and civil society will help spread the message fourfold. Also, increased advocacy by these groups will ensure that policymakers are aware of the health, social, and economic impacts of hand hygiene while building public support. We need to think out of the box by leveraging technology and introduce, promote and scale up innovative products and solutions to promote health and hygiene habits."

The authors of this book come from a variety of fields, including Amitabh Kant, G20 Sherpa, Gaurav Jain, Executive Vice President, South Asia, Reckitt, Shombi Sharp, UN Resident Coordinator in India, Dr. Soumya Swaminathan, Former Chief Scientist & Secretary, Health Research, Govt. of India, Akshay Rout, Senior Fellow, NITI Aayog, Naina Lal Kidwai, Chair, India Sanit.India Sanitation Coalition, Dr. RandeepGuleria, Chairman, Institute of Internal Medicine & Respiratory and Sleep Medicine, Medanta, Dr. Poonam Khetrapal Singh, WHO Regional Director for Southeast Asia, Swami ChidanandSaraswati Co-Founder, Global Interfaith WASH Alliance, Sadhvi Bhagwati Saraswati, Secretary General, Global Interfaith WASH Alliance, Health and Nutrition, South Asia, Reckitt and Dr. Komal Goswami, COP - Plan India.