Dabur becomes first Indian FMCG company to complete cloud migration

In a groundbreaking move, Dabur India, a leading FMCG player, has successfully concluded one of the largest and most intricate cloud migrations in the industry. This strategic shift positions Dabur as the pioneer among Indian Fast Moving Consumer Goods (FMCG) companies to become a fully Cloud-Only Enterprise.

Dabur's decision to embark on this transformative journey stems from its vision to enhance business resilience and fortify control over IT operations. This migration, considered one of the industry's most significant, is poised to elevate services to retailers, partners, employees, and, notably, consumers.

Embracing a cloud-only model ensures comprehensive oversight across all operations, fostering heightened efficiency, transparency, and agility.

Technological Advancements and Strategic Vision:

Kaustubh Dabral, Dabur India Limited's Global Chief Information Officer, envisions leveraging the power of cloud, artificial intelligence, and a robust data foundation to transform Dabur into an Intelligent, Sustainable Enterprise. The objective is to facilitate faster innovation in product and service development while delivering superior customer experiences. This move aligns seamlessly with Dabur's commitment to environmental sustainability, aiming to achieve Net Zero by 2045.

Collaborative Achievements:

The successful execution of this digital transformation was made possible through collaboration with industry leaders such as SAP and Microsoft. Accenture played a pivotal role as the implementation partner, while Thoucentric, under Xoriant, oversaw Program Management and Governance. Microsoft Azure emerged as the primary cloud platform, facilitating a seamless and efficient migration.

Real-Time Insights and Digital Core:

This migration to the cloud empowers Dabur to derive real-time data insights, providing a significant edge in a dynamic business environment. The transition from its own data center to online platforms, including Microsoft Azure and SAP RISE, was accomplished in a commendable 10-month timeframe.

Technological Innovations and Industry Leadership:

Shailendra Kumar Srivastav, Dabur International Head of IT, emphasizes the strategic importance of leveraging advanced technologies such as Open AI. This move positions Dabur as the first major Indian consumer goods company to integrate cutting-edge technologies, enhancing its digital systems.

Industry Challenges and Future Outlook:

In a disruptive consumer goods industry, where managing supply chains and adapting to macro-economic volatility is crucial, Dabur's cloud migration positions it to stay ahead of evolving customer demands. This transformative step reflects Dabur's commitment to embracing technological advancements for sustained industry leadership.

Some relevant and latest facts for the news on Dabur's cloud migration:

• Dabur's cloud migration is one of the largest and most complex cloud migrations in the Indian FMCG industry to date.

• The migration was completed in just 10 months, which is a significant achievement given the scale and complexity of the project.

• Dabur is now the first and only Indian FMCG company to be completely cloud-based.

• The migration is expected to help Dabur achieve a number of benefits, including:

  • Increased agility and resilience: Dabur will be able to respond more quickly to changes in the market and to disruptions to its business operations.

  • Reduced costs: Dabur will be able to save money on IT costs by eliminating the need to maintain its own data center infrastructure.

  • Improved efficiency: Dabur will be able to improve the efficiency of its IT operations by using cloud-based services.

  • Enhanced innovation: Dabur will be able to accelerate innovation by using cloud-based tools and technologies.

• Dabur's cloud migration is also aligned with its sustainability goals. The company is committed to reducing its carbon footprint and achieving Net Zero by 2045. Cloud migration can help businesses reduce their carbon footprint by eliminating the need for on-premises data centers, which consume a significant amount of energy.

Overall, Dabur's cloud migration is a significant development in the Indian FMCG industry. It is a sign of the company's commitment to innovation, sustainability, and operational excellence.