Bollywood Star Kriti Sanon Ventures into Skincare with Her D2C Brand 'Hyphen'

Introducing Hyphen: Kriti Sanon's Skincare Venture

Bollywood actor Kriti Sanon has unveiled her latest entrepreneurial venture, 'Hyphen,' in collaboration with PEP Technologies, the parent company of renowned skincare brand mCaffeine. Hyphen is set to revolutionize the skincare industry with its simplified and realistic skincare solutions, combining the best of nature and science.

Bridging Nature and Science: The Hyphen Promise

At the core of Hyphen's philosophy lies a team of six engineers, led by the founding members of PEP Technologies - Vaishali Gupta, Tarun Sharma, Saurabh Singhal, Mohit Jain, and Vikas Lachhwani. The brand is committed to merging the power of natural ingredients with the potency of scientific formulations to create multi-purpose products that cater to diverse skincare needs.

Kriti Sanon's Role as Co-founder and CCO

Kriti Sanon's involvement with Hyphen goes beyond being an investor. As the Chief Customer Officer (CCO) and co-founder, she actively contributes to various aspects of the brand's journey. From product formulation, research, design, and testing to ensuring customer satisfaction, Kriti leads the charge to enhance the brand's offerings and meet customer expectations.

Three Daily Products to Empower Consumers

Hyphen launches with three daily skincare products, thoughtfully priced between Rs 450 and Rs 650. The lineup includes the Barrier Care Cream, available in variants for oily and normal to dry skin, the Golden Hour Glow Serum, and the All I Need Sunscreen SPF 50 PA++++. Right from the start, the brand aims to cater to customers across 18,000 pin codes, ensuring widespread accessibility.

A Vision for Growth and Innovation

Kriti Sanon expressed her passion for skincare and her hands-on approach to testing and approving all three Hyphen products. The brand represents her unwavering commitment to delivering excellence. Vaishali Gupta, the Chief Growth Officer of Hyphen, shared Kriti's vision for the brand and its ambition to become India's fastest-growing Rs 100 Crore D2C skincare brand.

PEP Technologies' Strong Support and Sustainable Values

As Hyphen embarks on this transformative journey, the brand benefits from PEP Technologies' expertise in R&D, marketing, supply chain, logistics, and digital marketing. Additionally, Kriti's influential presence adds to the brand's appeal and outreach. The company is committed to sustainable practices, reflected in being Vegan, PETA-certified, cruelty-free, and maintaining a zero-plastic footprint.

Defying Boundaries with Hyphen's Vision

The brand name 'Hyphen' symbolizes the brand's vision of breaking boundaries and creating new possibilities for beauty. With a strong foundation laid, Kriti and Vaishali already have plans to launch their next product before the festive season this year, keeping the momentum of innovation and customer-centricity alive.

Conclusion:

With the launch of 'Hyphen,' Bollywood star Kriti Sanon marks her entry into the skincare industry, backed by the expertise of PEP Technologies. The brand's dedication to simplifying skincare rituals and delivering effective multi-purpose products showcases its commitment to customer satisfaction and sustainability. As Hyphen embarks on its journey, it aims to redefine the skincare industry and make a lasting impression on consumers with its innovative offerings.