BMW M340i xDrive Debuts in India with Advanced Tech and Speed

BMW has officially launched the 2024 M340i xDrive in India, offering a powerful, high-performance vehicle with several new upgrades. The locally assembled model is priced at ₹74.9 lakh and is now available for booking at BMW dealerships and through the company's online platform.

Engine and Performance

The 2024 BMW M340i xDrive features a robust 3.0-litre, six-cylinder turbo-petrol engine, producing an impressive 374 horsepower. This engine is complemented by a 48V mild-hybrid system, providing enhanced performance and fuel efficiency. The car's adaptive suspension, standard across all variants, contributes to its classification as the fastest locally built ICE (Internal Combustion Engine) car in India. It is capable of accelerating from 0 to 100 km/h in just 4.4 seconds, showcasing its remarkable speed and agility.

Additional performance upgrades include the eight-speed Steptronic Sport automatic transmission, rear-biased xDrive all-wheel drive, and M Sport brakes, which collectively enhance handling and driving dynamics.

Interior Features and Design

The M340i xDrive boasts a luxurious and modern interior, starting with Vernasca leather seats featuring M stitching, along with a redesigned steering wheel. The car is equipped with BMW’s Widescreen Curved Display, which merges a 14.9-inch touchscreen with a 12.3-inch digital instrument cluster, running on the latest OS 8.5 for an intuitive and seamless user experience.

Inside, passengers will enjoy enhanced comfort with modernized air vents, a Harman Kardon sound system, ambient lighting, and a large sunroof. These additions elevate the overall cabin experience, making it both high-tech and comfortable.

Exterior Design Enhancements

The exterior of the 2024 M340i xDrive reflects a sporty and aggressive design. The vehicle now features M Shadowline headlights, a black mesh kidney grille, and sleek Jet Black 19-inch alloy wheels, contributing to its bold look. To add further customization, the model is offered in two new color options—Fire Red and Arctic Race Blue—joining the existing Dravit Grey and Black Sapphire. BMW also offers a range of M Performance Accessories, including carbon fiber exterior elements and 50 Jahre M emblems for an added touch of personalization.

ConnectedDrive and Safety Features

BMW’s ConnectedDrive technology is a significant highlight of the M340i. It offers a range of advanced features, including Digital Key Plus, navigation via the 14.9-inch display, voice control, and remote services available through the MyBMW app. The car also comes equipped with a variety of driver-assist features, including a reversing assistant, parking assistant with a rearview camera, and a suite of safety systems such as six airbags, ABS, dynamic stability control, and run-flat tyres.

Pricing and Rivals

The 2024 BMW M340i xDrive comes at a starting price of ₹74.9 lakh, marking an increase of ₹2 lakh from its predecessor, which was priced at ₹72.9 lakh. This new pricing places the M340i in direct competition with other performance sedans in the Indian market, such as the Mercedes-AMG C 43 and Audi S5.

Conclusion

The 2024 BMW M340i xDrive is a significant upgrade in both design and performance, with modern features that enhance comfort, safety, and driving experience. Its potent engine, fast acceleration, advanced tech, and customization options make it a compelling choice for luxury car enthusiasts in India.