Top Marketing Trends of 2022

If you work in marketing or even dabble in it, you're aware that trends are continuously shifting and evolving. Keeping up with new technology and fads can be difficult, so we've put up a list of the 11 most effective marketing trends for 2022 and beyond. What can marketers look forward to? And, in the next years, which new marketing strategies will be the most effective? Continue reading to learn about the latest digital marketing trends and how to apply them to your company. So lest check out the marketing trends that have proved to be the most effective in 2022.

Conversational Marketing 

It’s where users communicate and have conversations with brands through chat and voice bots. It’s also generally used in online marketing campaigns, with click-to-messenger being one of the most popular forms of paid advertising.  AI and machine learning are the base technologies behind conversational marketing.

Is Conversational Marketing Effective?

According to IBM research, 70% of customers demand rapid responses to their concerns and inquiries. It's a great means of boosting engagement, which enhances conversion rates and increases return on investment from a marketer's perspective (ROI). Chatbots can pre-screen prospects using AI and only give qualified leads to the sales team, making the sales process more nimble. Conversational marketing also aids in the collection of a greater range of audience data in the age of data-driven digital advertising.

Conversational marketing helps develop trust and improves the customer experience from the consumer's standpoint. According to a poll conducted by Salesforce, 42% of consumers do not trust brands, which is typically due to a lack of responsiveness or sluggish customer support. By implementing leverage marketing brands, provide immediate responses to different queries and, hence increase the customer retention rate. 

How can it be used in your business?

To make use of conversational marketing, a variety of techniques are available. Click-to-messenger is a great approach to start a conversation with customers on social media platforms like LinkedIn and Facebook. Live chats and WhatsApp messaging buttons are prominent conversational marketing tools on websites.

Personalized Content Experience

It's content that's personalized and customized to each particular user, as the name implies. Amazon, Netflix, Spotify, and Facebook are just a few examples of well-known companies that successfully tailor content for each customer. When you visit Amazon, the home page content shows you products that are likely to interest you based on your past purchases and browsing history. Netflix recommends movies and shows based on your viewing history and genre preferences, while Spotify does the same with music. Facebook, meanwhile, employs algorithms to decide what kind of information to display in your newsfeed.

Why is it so successful?

Following the Covid-19 pandemic, lockdowns, and increasingly virtual living, highly tailored material is more popular than ever. According to Hubspot research, 74% of internet consumers are annoyed by content that appears to have nothing to do with their interests. Experts think that society has become practically "immune" to the material as a result of so much time spent on devices consuming content during the 2020 lockdowns.

As a result, by personalizing content, marketers can help their ideal customers stand out and speak to them in a way that is relevant to them. Hubspot also looked at data from nearly 100,000 call-to-action buttons (CTAs) over the course of a year and discovered that tailored CTAs got 43% more clicks than generic ones.

How can you use tailored content in your company?

Businesses must be proactive in acquiring consumer data and have powerful data analysis, AI technologies, and CRM systems in order to create highly tailored content. Brands can strengthen their relationships with their audiences by personalizing content, which helps boost engagement and conversions.

Influencer Marketing Trends

It's similar to celebrity endorsements in that brands use social media sites like TikTok and Instagram to promote their marketing initiatives. It's not a new style, but it's acquired a lot of attention in recent years due to its simplicity. Influencers (including micro-influencers) create material in which they interact with a company, whether by utilizing one of its products or services or by interacting with its workers.

Because of the "engagement factor," individuals connect with influencers and are thus more likely to react to marketing campaigns. Influencer marketing frequently outperforms traditional celebrity endorsements. For example, Jesse Driftwood, a photographic influencer, collaborated with Amazon subsidiary Audible, which specialized in E-book subscriptions. Despite having fewer than 100,000 Instagram followers, Amazon recognized that he had a devoted following with high levels of engagement. Driftwood's postings about Audible drew a lot of attention, with users saying things like "that's a great idea" and "can't wait to try it out."

New Social Media Trends

Social media trends for 2022

In 2022 and beyond, video content and social commerce will be the most popular new features on big social networking sites. Video and Livestream have grown more popular than ever thanks to the introduction of TikTok. Indeed, Instagram created Reels in 2020 in response to TikTok's domination in the video sector, according to numerous social media analysts.

Since May 2020, when Facebook opened Shops across its network, social selling has been on the rise. Brands can now leverage social media as an e-commerce channel by uploading products that can be purchased directly on the network.

Are Social Media Trends Effective?

Audiovisual information is 40 times more likely to be shared than non-audiovisual ones, according to studies. Video is the most popular form of advertising, with higher interaction than text and image-only commercials. When it comes to making a purchase, 80 percent of consumers prefer to watch videos rather than read text. With statistics like these, it's evident that customers prefer video, and marketers should take advantage of this when creating campaigns. According to some social media gurus, videos can enhance conversions by up to 30%.

According to industry studies, 87 percent of consumers believe that social media helps them make purchasing decisions. Typically, customers would conduct product research on social media and read reviews and information before making a purchase on a business's website. Consumers can now buy things straight on platforms like Facebook and Instagram, thanks to new shopping features. It results in a more simple and streamlined consumer journey, which enhances conversions. According to statistics, 70% of Gen Z consumers in China make purchases directly through social media.

How to incorporate new social media trends into your company?

While high-tech cameras and sophisticated editors are available, anyone with a smartphone may record a video for social media. Marketers can leverage Stories, Reels, and Lives to boost engagement by repurposing evergreen content into videos. For the best outcomes, social media teams should examine audience data to find the best types of content and times of day to post. Also, instead of attempting to be everywhere, focus on the platforms where your audience spends the most time. Marketing teams should go to their account settings to configure stores and upload products for sale for social selling. 

Final Thoughts

Marketing is not just a one-time investment; you have to invest and perform continuously. But sometimes, there are too many new trends to keep up with, and choosing the best one could be difficult, but marketing is mostly hit and trial, and you have to try and find out what works for your business. Hence, never be afraid to invest in marketing and keep up with the trend cause that's what a cool entrepreneur does.

If you have enjoyed reading this Blog, TWN recommends you to read our Blog on "Promote your business through Facebook Advertising." Click on the Image Below!