The Swiggy Success story: Delivering Happiness to Your Doorstep!
Blog Post
This blog talks about the success of a decacorn company, Swiggy. Yes, we are going to talk about Swiggy's success story. We will learn about the founders of Swiggy and how they came up with this unique business. Sit back, Swiggy your Favorite chocolate bun or a lava cake, and keep reading! #TWN
"If music is the food of love, play on!” And “if eating be the food of love? Eat on!" It is the hot new phrase given by the food delivery giant, Swiggy! These days, the wonder app Swiggy is carrying out the work of satisfying our cravings wonderfully! Whether is a Gulab jamun or a royal dish of Biryani, the sizzling hot Pizza, or lip-smacking butter chicken, they are all available at your fingertip. You can have them anytime, anywhere! Swiggy is at your service always! Now you can buy groceries also from Swiggy Insta Mart, and it has a Swiggy Genie that can carry out errands for you instantly!
Gone are the days when you had to struggle with a jam-packed crowd and scorching heat to satiate your hunger at a restaurant. Now you can sit in the comfort of your home and enjoy a chicken burger! You can also order a quick meal for an uninvited guest. No wonder Swiggy is operating in 100 cities and has become a decacorn worth $700 million in 2022. Such is the Swiggy success story that has transformed this food delivery app into an anthem – Swiggy Karo!
Swiggy – The Food Delivering Brand!
Swiggy has revolutionized ordering food in India! It partners with almost all big and small restaurants in the city and fulfills your desires with just one click! The delivery agents deliver the food at the earliest at your door! Swiggy also enables you to give ratings and feedback for the different types of dishes. It helps other customers to make a decision.
Swiggy's launch date was in July 2014. In March 2019 itself, Swiggy was operating in 100 cities in India. They thought of venturing into the field of consumer products with Swiggy Stores. The Swiggy Go facility enabled the customers to send documents, food, clothes, etc., anywhere in the city. It was a great idea in times of the Covid pandemic!
The target consumers of Swiggy are people from the age group of 18 to 35 who use smartphones regularly. Swiggy works on Android, iOS, and websites. Its tagline is quite popular - "Swiggy Karo, Phir jo chahe Karo!"
Swiggy Founders: The Three Swiggy Giants!
Swiggy, the food delivery business founded in Bangalore, is the brainchild of three engineers, Sriharsha Majety, Laxmi Nandan Reddy, and Rahul Jaimini.
Sriharsha Majety - He is the Co-Founder and CEO of Swiggy. A BITS Pilani alumnus, he completed BE in Electrical and Electronics Engineering and M.Sc in Physics in 2008. Sri Harsha has also completed level II of the CFA program from the CFA Institute. After that, he did his MBA in Finance from IIM, Calcutta, and graduated in 2011. It is here only that he earned his post as a recruitment coordinator. He was also a part of the rates trading desk at Nomura International in London. In 2013, he co-founded Bundl Technologies Pvt. Ltd., followed by the launch of Swiggy.
Lakshmi Nandan Reddy – This Swiggy founder is also a product of BITS Pilani, just like his partner Majety. He completed his M.Sc from that Institute in the year 2010. He worked at Source Pilani as the head of operations of Social Media. He co-founded a restaurant called Zurna in Hyderabad. Then he came with Majety to found Bundl Technologies, which later served as a cradle for Swiggy!
Rahul Jaimini - Rahul Jaimini is another engineer who completes the third dimension of this grand trio! He is an alumnus of IIT Kharagpur with a dual degree in computer science and Engineering in 2010. He worked as a Software Engineer at Myntra when Majety and Nandan invited him to develop the wonderful application of Swiggy.
The Swiggy Startup Story!
Sriharsha Majety is a traveler by hobby. He says that his parents inspired him to become an entrepreneur. His father has a restaurant in Vijaywada and his mother, a doctor by profession, tends to open a beauty parlor. He traveled a lot, and it is how he learned a few lessons about the world. He said -
"I went on a bicycle trip across Portugal and was not at all prepared for the weather conditions. I was exhausted, stranded, and on the verge of giving up on the trip. I was helped by my holiday host, who took me in and helped instill confidence in me to continue the journey. I was under a lot of pressure, and the host just told me that if I can't cycle uphill, then I should hitch a ride uphill and cycle a ride only downhill." He further said that it made a lot of sense to him, and he understood that it was okay to pause and take a break and think about the long-term goal and not short-term failures.
The brand came into shape when, after research, Majety decided to start an online food delivery business along with Reddy. They had been unsuccessful in a logistics business named Bundl Technologies in 2013, so they decided to regroup and start afresh! He says,
"There was no large company with ideas similar to ours, and hence we saw a competitive advantage of building a hyperlocal delivery platform that moved things fast in the city."
They began with just 5 delivery boys in Kormangala, Bangalore, and gradually extended their outreach throughout India. In this way, Swiggy became a super successful food delivery platform in the city. Now they have about 5000 employees in the company.
Swiggy – Mission and Vision!
The mission of Swiggy is to change the way India eats! In this way, they want to give the consumers an improved experience. As the CEO Sriharsha Majety says, “Swiggy wants to be like a utility app for every Indian. We want people to order 15 to 20 times in a month”. Indeed, this is how they deliver happiness at every doorstep!
Conclusion
Indeed, Swiggy success story is one of the most famous success stories in business. It has given its customers a new dimension of convenience. This is why Swiggy works as a food delivery business. So why wait! After so much hard work, even I am feeling the pangs of cravings! So don’t hold your desires, Swiggy Karo!
Related Blogs
You May Like
EDITOR’S CHOICE
