The Coca-Cola Foundation and the American India Foundation Celebrate Success of Support My School Mission Recycling Program

Celebrating the Success of Support My School Mission Recycling Program

The Coca-Cola Foundation and the American India Foundation (AIF), in collaboration with the Confederation of Indian Industry (CII), come together to celebrate the remarkable success of Phase III of the Support My School Mission Recycling (SMSMR) Program.

This event serves as a testament to the power of collective action and reaffirms the commitment to environmental stewardship.

Empowering Children for Environmental Consciousness

The Support My School Mission Recycling program, initiated in 2018, has made significant strides in creating awareness among 3 million children and 63,527 teachers from 15,223 government schools across 25 states and union territories in India.

The program's focus on recycling and reuse of PET and plastic waste has resulted in a notable transformation in behavior among all stakeholders involved. Additionally, the program has played a pivotal role in nurturing leadership skills among students.

The Phases of the Program

The Support My School Mission Recycling program has been implemented in three phases. Phases I and II were conducted from December 2017 to August 2021, covering various regions in India.

Phase III commenced in January 2022 and is set to conclude in June 2023. The program's duration and comprehensive reach demonstrate the commitment to long-term sustainable impact.

Fostering Environmental Consciousness Through Collective Action

The SMSMR program actively engages children, aiming to cultivate a new generation of environmentally conscious citizens. By involving them in the initiative, the program seeks to create lasting impacts on both the young participants and their communities.

Through the power of synergies and collective action, the event showcases student "changemakers" who have applied their learning to address community-level problems. This platform allows them to showcase their models and highlights the importance of recycling and responsible waste management.

Promoting Environmental Stewardship through Partnerships

The American India Foundation leverages its partnerships with state governments, particularly with education departments, to achieve impact at scale.

This collaborative approach ensures that crucial messages and actionable steps regarding waste management reach students, teachers, parents, and community members across 25 states and union territories.

Recognizing Young Sustainability Champions

The knowledge-sharing event includes an award ceremony to acknowledge the outstanding achievements of the young champions who actively participated in the "Recycling for SMSMR Mission." These sustainability champions and changemakers are recognized for their dedication and significant contributions to promoting recycling and responsible waste management.

Conclusion

The collaboration between The Coca-Cola Foundation, the American India Foundation, and the Confederation of Indian Industry in the Support My School Mission Recycling Program highlights the collective effort to instill environmental consciousness in the younger generation.

By raising awareness about recycling and responsible waste management, the program empowers students to become agents of change in their communities. The recognition of young sustainability champions further emphasizes the commitment to creating a sustainable future for all.