Made in India: Iconic Indian Brands That Stand the Test of Time

Timeless Indian Brands: A Legacy of Excellence and Innovation

1. Bata India: Footwear for Generations

Established in 1931, Bata India began its journey in Konnagar, near Calcutta (now Kolkata), West Bengal, before shifting its headquarters to Batanagar, where it set up one of the largest shoe manufacturing units in Asia. Over the decades, Bata has evolved into one of India's most trusted and beloved footwear brands, known for its durability, affordability, and stylish designs.

A Legacy of Quality and Innovation

Bata has consistently adapted to the changing needs of Indian consumers, from manufacturing sturdy school shoes for children to offering fashionable and formal footwear for professionals. The company caters to a broad audience, ensuring that its products are available for men, women, and children across various price segments.

With an extensive retail network of over 1,700 stores in India, along with a growing presence on e-commerce platforms, Bata has maintained its dominance in the footwear industry. The brand is widely available across tier 1, tier 2, and tier 3 cities, making quality footwear accessible to millions of Indians.

Bata's Commitment to Sustainability and Comfort

In recent years, Bata has taken steps towards sustainability by introducing eco-friendly materials and incorporating recyclable components into its products. The company has also focused on ergonomics and comfort, launching collections such as:

• Bata Comfit: Designed for all-day comfort with cushioned soles.

• Power and North Star: Aimed at the athletic and casual wear segment.

• Hush Puppies: Premium formal footwear with advanced comfort technology.

• Marie Claire and Red Label: Fashionable options for urban and professional women.

Embracing Digital Transformation

Bata has embraced the digital revolution by enhancing its online shopping experience through its website and partnerships with platforms like Amazon, Flipkart, and Myntra. The brand has also integrated artificial intelligence (AI) and data analytics to understand customer preferences and personalize shopping experiences.

Bata's Latest Expansion and Collaborations

• Bata 2.0 Initiative: The company is revamping its brand image by modernizing stores, improving digital integration, and enhancing product lines.

• Celebrity Endorsements: Bata has collaborated with Bollywood celebrities like Kartik Aaryan and Disha Patani to attract younger consumers.

• Workplace and School Essentials: Post-pandemic, Bata has focused on workwear and school shoes, adapting to the hybrid work culture and resuming offline school sessions.

2. Arvind Limited: Weaving Dreams with Denim

A Legacy of Excellence in Textiles

Founded in 1931 in Ahmedabad, Gujarat, Arvind Limited started as a textile manufacturer with a vision to revolutionize the Indian fabric industry. Over the years, the company has expanded its portfolio beyond traditional textiles, emerging as one of the world’s leading producers of denim, advanced materials, and sustainable fabrics.

Arvind played a pioneering role in introducing denim to India in the mid-1990s, making it accessible to the masses through its affordable and stylish brands like Ruf & Tuf and Newport. This move not only democratized denim fashion but also laid the foundation for India’s booming jeanswear industry.

A Global Leader in Denim and Beyond

Today, Arvind Limited is one of the largest suppliers of denim fabric globally, catering to top international brands such as:

• GAP

• Levi’s

• Calvin Klein

• Tommy Hilfiger

• Wrangler

• H&M

With state-of-the-art manufacturing facilities, the company produces over 110 million meters of denim fabric annually, making it a key player in the global textile and apparel industry.

Diversification Beyond Denim

Arvind Limited has evolved beyond denim and has diversified into multiple textile segments, including:

• Advanced Materials: Specializing in high-performance textiles for industrial and medical applications.

• Apparel Brands: Managing and distributing premium brands such as U.S. Polo Assn., Arrow, Flying Machine, and Sephora India.

• Technical Textiles: Producing innovative materials for automotive, healthcare, and defense industries.

Arvind Limited Commitment to Sustainability

Arvind Limited is a pioneer in sustainable textile production, focusing on reducing water consumption, recycling waste, and using renewable energy sources. Some of its key initiatives include:

• Zero Liquid Discharge (ZLD) plants to minimize water pollution.

• IndigoFlow technology, which significantly reduces water usage in denim dyeing.

• Organic and recycled cotton fabrics for a lower environmental footprint.

With these innovations, Arvind has aligned itself with global sustainability goals, making it a preferred partner for eco-conscious brands worldwide.

Arvind Limited Embracing Digital Transformation

Arvind is investing heavily in AI-driven textile production, digital design tools, and smart manufacturing technologies. The company’s e-commerce expansion has strengthened its direct-to-consumer sales through platforms like Amazon, Flipkart, and its official brand websites.

Future Growth and Expansion

• Smart Fabrics & Wearable Tech: Arvind is exploring next-gen textiles that integrate wearable technology into everyday clothing.

• Retail Expansion: With a growing presence in tier 2 and tier 3 cities, the company aims to strengthen its retail footprint in India.

• Global Collaborations: Arvind is partnering with international fashion brands and startups to develop innovative textile solutions.

Also Read: The World’s Youngest Billionaires Making Waves in 2024

3. Boroline: The Timeless Antiseptic Cream

A Legacy Born from the Swadeshi Movement

Founded in 1929 by Gourmohan Dutta in Kolkata, Boroline is more than just an antiseptic cream—it is a symbol of India's self-reliance and resilience. Introduced during the Swadeshi movement, when Indian entrepreneurs sought to reduce dependency on foreign goods, Boroline quickly became a household staple across generations.

The name "Boroline" is derived from its key ingredients:

• Boric Acid – A powerful antiseptic that protects against infections.

• Zinc Oxide – Known for its soothing and healing properties.

• Lanolin – A natural moisturizer that nourishes and softens the skin.

The Iconic Green Tube and Its Enduring Popularity

One of Boroline's most recognizable features is its distinctive green tube with the elephant logo—a symbol of strength, reliability, and quality. Despite competition from modern skincare brands, Boroline has maintained its loyal customer base, thanks to its time-tested effectiveness and affordability.

A Trusted Remedy for Multiple Skin Concerns

Boroline has long been India's go-to antiseptic cream, known for its versatility. Some of its most popular uses include:
✔ Healing cracked lips and chapped skin
✔ Treating cuts, burns, and minor wounds
✔ Soothing dry and rough elbows, knees, and heels
✔ Acting as a night cream for soft, supple skin
✔ Protecting against rashes and insect bites

Surviving the Test of Time: From Past to Present

While many legacy brands have faded, Boroline continues to thrive in the digital age, adapting to new consumer habits:

• E-commerce Boom: Now available on Amazon, Flipkart, and major online marketplaces, making it accessible across India and beyond.

• Social Media Revival: Younger generations are rediscovering Boroline through beauty bloggers and skincare influencers, who praise it for its natural, chemical-free formulation.

• Continued Market Trust: Despite the influx of global skincare brands, Boroline remains a top choice for affordable, effective skincare in Indian households.

Sustainability and Future Outlook

As consumers become more eco-conscious, Boroline stands out for its minimalist packaging and long-lasting product efficacy. While many skincare brands introduce synthetic chemicals, Boroline's time-tested formula continues to appeal to those seeking simple, effective, and safe skincare solutions.

4. Amul Butter: Spreading Taste and Tradition

The Legacy of Amul: A Pioneer in India's Dairy Revolution

Established in 1946 in Anand, Gujarat, Amul (Anand Milk Union Limited) has been a game-changer in India's dairy industry. It played a pivotal role in India's White Revolution, transforming the nation from a milk-deficient country to the world's largest producer of milk.

Amul Butter, one of the brand's most iconic products, has been a household favorite for generations. With its rich, creamy texture and balanced saltiness, Amul Butter has been an integral part of Indian breakfasts, snacks, and cuisines.

The Amul Girl: A Cultural Icon Since 1966

One of Amul's most beloved and enduring marketing campaigns is the Amul Girl, introduced in 1966. This cheerful, polka-dotted-mascot has captured the nation's imagination for decades, offering witty, satirical takes on contemporary events, politics, sports, and pop culture through clever wordplay and puns.

Some notable Amul Girl ads include:
✔ "Mooch Nahi Toh Kuch Nahi" – Celebrating actor Anil Kapoor's iconic mustache.
✔ "Kohli-fied" – A tribute to Indian cricketer Virat Kohli’s stellar performance.
✔ "Udta Punjab, Udta Butter" – A witty spin on the controversial film Udta Punjab.
✔ "Dahi Handi Ka Makhan Chor" – A creative take on Janmashtami celebrations.

With over five decades of humor, satire, and wordplay, the Amul Girl campaign remains one of the longest-running and most successful advertising initiatives in India.

Why Amul Butter is a Kitchen Essential

Amul Butter is loved for its delicious taste and high quality, making it an essential ingredient in Indian kitchens. It is used in:
✔ Morning Toast & Parathas – A staple breakfast pairing.
✔ Baking & Cooking – Ideal for cakes, cookies, and gravies.
✔ Street Food Favorites – Enhancing the flavors of Pav Bhaji, Masala Dosa, and Butter Naan.
✔ Snack Time Treats – Perfect for butter popcorn, sandwiches, and grilled dishes.

Amul’s Market Dominance and Innovation

• Largest-selling butter brand in India – Amul holds a major share in the Indian butter market, far ahead of competitors.

• Expanding Product Line – Amul continues to innovate, offering low-fat butter, organic butter, and flavored variants.

• Global Presence – Available in over 50 countries, Amul Butter is enjoyed worldwide.

• E-commerce Boom – Now easily accessible through Amazon, Flipkart, BigBasket, and other online platforms.

Amul’s Sustainability and Farmer Empowerment

Amul follows a cooperative model, benefiting over 3.6 million dairy farmers across India. By providing fair prices, technological support, and sustainable dairy practices, Amul ensures economic stability for farmers while producing high-quality dairy products.

Also Read: Best Ice Cream Brands In The World

5. Asian Paints: Coloring Indian Homes with Innovation and Trust

From Humble Beginnings to Market Leadership

Founded in 1942 in Mumbai by four friends—Champaklal Choksey, Chimanlal Choksi, Suryakant Dani, and Arvind Vakil—Asian Paints started as a small-scale paint manufacturer during World War II. The company took advantage of the restricted imports of paints and the growing demand due to the Quit India Movement, positioning itself as a homegrown alternative to international brands.

From its early days of producing paints in a garage, Asian Paints has grown into India’s largest and Asia’s third-largest paint company, serving millions of homes across 60+ countries.

The Rise of an Iconic Brand

One of Asian Paints' most memorable brand mascots was Gattu, a mischievous cartoon boy created by legendary illustrator R.K. Laxman in 1954. Gattu became an instant hit and helped the company establish a strong emotional connection with Indian households. Though Gattu was phased out in 2002 as the brand modernized its marketing strategy, his legacy remains a symbol of the company’s deep-rooted trust and nostalgia.

Asian Paints Market Dominance and Innovation

Asian Paints has continuously innovated, ensuring its leadership in the paint industry. Some of its major achievements and innovations include:

✔ Largest Market Share in India – With a 55% market share, Asian Paints dominates the Indian paint industry, far ahead of competitors like Berger, Kansai Nerolac, and AkzoNobel.

✔ Smart Painting Solutions – The company offers end-to-end painting services, including consultation, color visualization, and expert execution, making home painting effortless.

✔ Technological Advancements – Asian Paints has introduced AI-driven color matching, anti-bacterial paints, and smart coatings that enhance durability and aesthetics.

✔ Waterproofing and Special Coatings – The brand has expanded into waterproofing solutions, wood coatings, and protective industrial paints, catering to both residential and commercial segments.

✔ Eco-Friendly Initiatives – The company is committed to sustainable and low-VOC (volatile organic compounds) paints, reducing environmental impact while ensuring superior quality.

Expanding Beyond Paints

Recognizing evolving consumer needs, Asian Paints has diversified into:

✔ Home Décor & Interiors – Offering wallpapers, textured finishes, and modular kitchen solutions under the "Beautiful Homes" brand.

✔ Sanitaryware & Bath Fittings – The acquisition of brands like Sleek Kitchens and Ess Ess Bath Fittings has helped Asian Paints expand into home improvement solutions.

✔ Smart Paint Technology – Launching luxury paint collections and smart coatings for weather resistance and stain protection.

Asian Paints Digital Transformation and E-Commerce Growth

Asian Paints has embraced digitalization, offering:

✔ Color Visualizer Tools – AI-driven apps help customers choose the perfect shades for their homes.
✔ Online Consultation – Homeowners can schedule expert advice for color selection and painting services.
✔ E-commerce Expansion – Customers can now buy paints, textures, and accessories online through Asian Paints’ official website and platforms like Amazon and Flipkart.

A Trusted Brand for Generations

Asian Paints has won the trust of millions of Indians by focusing on quality, innovation, and customer satisfaction. Its tagline "Har Ghar Kuch Kehta Hai" (Every Home Has a Story) resonates deeply, reflecting its role in transforming houses into beautiful homes.

6. Mahindra & Mahindra: Driving Progress and Innovation

A Legacy of Growth and Transformation

Founded in 1945 as Mahindra & Muhammad by K.C. Mahindra, J.C. Mahindra, and Malik Ghulam Muhammad, the company initially focused on trading steel with suppliers in England and the United States. However, following India’s Partition in 1947, Malik Ghulam Muhammad moved to Pakistan, later becoming the country’s first Finance Minister. The company was subsequently renamed Mahindra & Mahindra (M&M) and shifted its focus toward manufacturing and mobility solutions.

Pioneering India’s Automobile and Agriculture Sectors

Mahindra & Mahindra made its mark by assembling Willys Jeeps under license in 1947, a vehicle that later became synonymous with durability and off-road capability in India. Over the years, Mahindra has evolved into one of India’s largest automobile and tractor manufacturers, playing a crucial role in the country’s agricultural and industrial progress.

✔ India’s No. 1 Tractor Manufacturer – Mahindra dominates the tractor market, exporting to over 50 countries, with models like the Mahindra 575 DI and Mahindra Arjun Novo widely used by Indian farmers.

✔ Leading SUV & Utility Vehicle Manufacturer – Vehicles like the Mahindra Scorpio, Bolero, XUV700, and Thar have become icons of Indian roads, known for their ruggedness, reliability, and affordability.

✔ Expanding into Electric Mobility – Mahindra launched the e-Verito and XUV400, making early strides in India’s EV revolution. The company’s Born Electric Vision promises cutting-edge electric SUVs by 2026.

✔ Global Presence – Mahindra is a key player in global markets, with subsidiaries like SsangYong (South Korea), Pininfarina (Italy), and Peugeot Motorcycles (France).

Innovation and Sustainability: Future-Ready Mahindra

Mahindra & Mahindra has embraced technological advancements and sustainable solutions to drive future growth:

✔ Farm Equipment and Smart Farming – Mahindra’s Krish-e initiative offers AI-driven precision farming solutions to increase agricultural productivity.

✔ Green Mobility & Renewable Energy – Mahindra’s investment in electric mobility, solar energy (Mahindra Solarize), and sustainable vehicle manufacturing reinforces its commitment to climate-conscious innovation.

✔ Advanced Automotive Technology – The company is developing autonomous driving, AI-powered driver assistance, and hydrogen fuel cell technology.

✔ Strategic Partnerships – Collaborations with Volkswagen (for EV battery tech) and Ford (for electric vehicle R&D) strengthen Mahindra’s global competitiveness.

Beyond Automobiles: Diversified Business Empire

Mahindra Group operates in multiple sectors beyond automobiles:

✔ Mahindra Holidays & Resorts – One of India’s largest vacation ownership companies.
✔ Mahindra Lifespace Developers – Focuses on sustainable real estate and smart cities.
✔ Tech Mahindra – A global IT powerhouse offering AI, blockchain, and cybersecurity solutions.
✔ Mahindra Aerospace – Manufacturing aircraft and aerospace components.
✔ Mahindra Finance – Empowering rural and semi-urban India through financial inclusion.

A Brand Rooted in Trust and Progress

From steel trading to becoming an automotive, agricultural, and industrial leader, Mahindra & Mahindra has embodied India’s journey of progress. With its focus on innovation, sustainability, and global expansion, Mahindra continues to drive India forward—both on and off the road.

🚜 Trusted by Farmers | Loved by SUV Enthusiasts | Pioneering Electric Mobility 🚙

7. Mysore Sandal Soap: The Fragrance of Purity and Heritage

A Legacy Born from Crisis (1916)

Mysore Sandal Soap has a rich and royal history that dates back to 1916. During World War I, the Kingdom of Mysore faced a huge surplus of sandalwood as exports to Europe were severely disrupted.

To prevent wastage and utilize this precious resource, Maharaja Krishnaraja Wadiyar IV, along with Dewan Sir M. Visvesvaraya, envisioned setting up a soap manufacturing facility that would harness the natural purity of Indian sandalwood. This led to the establishment of the Government Soap Factory in Bangalore (now Bengaluru) in 1916.

The Making of an Icon

Mysore Sandal Soap stands out due to its pure sandalwood oil content, making it one of the few soaps in the world that uses natural sandalwood oil as its primary ingredient. The soap quickly became a symbol of luxury, purity, and tradition, gaining immense popularity across India and international markets.

✔ Authentic Sandalwood Fragrance – Mysore Sandal Soap is infused with 100% pure sandalwood oil, extracted from the highly valued Santalum album species found in Karnataka.
✔ Ayurvedic Benefits – The soap is enriched with skin-nourishing properties, offering antiseptic, anti-aging, and skin-brightening benefits.
✔ First Soap to Bear a Royal Emblem – The soap packaging proudly carries the official insignia of the Maharaja of Mysore, a mark of its heritage and authenticity.
✔ Government-Owned Heritage Brand – Manufactured by Karnataka Soaps and Detergents Limited (KSDL), a government enterprise, Mysore Sandal Soap remains one of the longest-running indigenous brands in India.

Expanding Global Reach & Diversification

Over the years, Mysore Sandal Soap has expanded its range to cater to modern consumers:

✔ New Variants – KSDL introduced Mysore Sandal Gold, Mysore Sandal Millennium, and Mysore Herbal Soaps, blending sandalwood with natural oils, saffron, and honey for enhanced skincare benefits.
✔ International Markets – The brand enjoys a strong presence in Gulf countries, Europe, Japan, and Southeast Asia, where Indian herbal products are in high demand.
✔ Diversification into Personal Care – KSDL has expanded beyond soaps, offering sandalwood-infused talcum powder, perfumes, and moisturizers.

Sustainability and Revival of Sandalwood in Karnataka

With sandalwood resources becoming scarce due to illegal logging and deforestation, the Karnataka government initiated sandalwood replantation programs to revive and sustain the natural sandalwood reserves of the state. KSDL ensures ethical sourcing of sandalwood, keeping the tradition alive while promoting sustainable business practices.

Mysore Sandal Soap in Popular Culture

✔ Bollywood and South Indian Cinema – The soap has been endorsed by celebrities and frequently appears in popular culture, reinforcing its heritage status.
✔ Government Awards & Recognition – Mysore Sandal Soap has won multiple quality excellence awards, maintaining its position as India’s most beloved sandalwood soap.

A Century-Old Symbol of Luxury and Purity

For over a century, Mysore Sandal Soap has remained a household favorite, cherished for its natural ingredients, Ayurvedic benefits, and nostalgic aroma. It continues to be a symbol of India’s rich heritage, bringing the essence of royal sandalwood to millions.

🛁 Timeless Tradition | Pure Sandalwood Luxury | Trusted for Generations

8. Old Monk: The Spirit of India, A Legacy of Taste and Tradition

The Birth of an Icon (1954)

Old Monk, India’s most legendary dark rum, was introduced in 1954 by Mohan Meakin Limited, a company with a legacy dating back to 1855. Established by Edward Dyer as Dyer Breweries in Kasauli, Himachal Pradesh, the company later merged with Mohan Meakin in 1949. Old Monk was crafted under the leadership of Kapil Mohan, who played a pivotal role in shaping the brand’s iconic status.

A Unique Blend of Tradition and Flavor

Old Monk is known for its rich, full-bodied flavor, crafted through a seven-year aging process in oak barrels, which gives it its deep caramel color, smooth taste, and complex aroma. Unlike many commercial rums, Old Monk does not rely on advertisements—it thrives purely on word of mouth and loyal customers.

✔ Distinctive Taste – A blend of vanilla, caramel, and spices, Old Monk has a smooth yet bold flavor that appeals to both new and seasoned drinkers.
✔ Affordable Luxury – Despite its premium quality, Old Monk remains affordable, making it accessible to a wide range of consumers.
✔ Unchanged Recipe – Unlike other liquor brands that evolve with market trends, Old Monk has stayed true to its original formula, maintaining its authenticity.
✔ Signature Bottles – The brand’s iconic monk-shaped bottle (for select variants) is instantly recognizable and adds to its old-world charm.

Old Monk’s Undying Popularity in India & Beyond

Despite growing competition from international brands, Old Monk continues to be one of India’s best-selling rums, with a devoted following. It is particularly popular in regions like Delhi, Uttar Pradesh, Goa, and West Bengal, where rum consumption is high.

✔ Cult Following – Old Monk is often seen as more than just a drink—it’s an emotion for those who appreciate nostalgia and tradition.
✔ International Presence – The brand enjoys popularity in countries like Russia, the UK, the US, Canada, and Japan, appealing to Indian expats and rum enthusiasts alike.
✔ A Drink for Every Occasion – Whether it’s a casual gathering, a winter night, or a nostalgic college reunion, Old Monk remains a go-to drink for many.

Expanding the Portfolio: New Variants

Over the years, Old Monk has introduced different variations to cater to evolving consumer preferences:

✔ Old Monk Gold Reserve – A smoother, more refined version aged longer for extra depth.
✔ Old Monk Supreme – Packaged in an exclusive monk-shaped bottle, offering a richer experience.
✔ Old Monk XXX Rum – The classic and most widely consumed version.
✔ Old Monk White Rum – A relatively recent addition for those who prefer a lighter, mixable rum.

Challenges & Resurgence

In the late 2000s, Old Monk saw a decline in sales, as younger consumers shifted to newer brands and whisky gained popularity. However, in recent years, nostalgia marketing and premiumization have helped the brand regain its position in the market.

✔ Craft Cocktail Culture – Old Monk is now a favorite base for classic and experimental cocktails, featuring in high-end bars and restaurants.
✔ Brand Revitalization – The company has focused on limited editions, premium packaging, and wider international distribution to attract modern drinkers.

Old Monk in Popular Culture

✔ Featured in Films & Literature – Old Monk has been referenced in Bollywood movies, books, and even poetry, reinforcing its cult status.
✔ Beloved by Indian Defense Forces – It has been a traditional favorite among Indian Army and Navy officers, earning it the nickname "The Soldier’s Spirit."
✔ Loyal Fan Base – Social media pages and communities dedicated to Old Monk showcase personal stories, art, and even tattoos inspired by the brand!

For over seven decades, Old Monk has stood as a symbol of nostalgia, tradition, and authenticity. Whether enjoyed neat, with cola, or in a cocktail, it remains a true Indian classic, proving that great taste never goes out of style.

🥃 Rich in Flavor | Deep in Tradition | Loved Across Generations 🥃

9. Air India: The Maharajah of the Skies

The Birth of an Icon (1932)

Air India, India’s flagship carrier, was founded in 1932 as Tata Airlines by J.R.D. Tata, an aviation pioneer and India’s first licensed pilot. The airline started with a single-engine De Havilland Puss Moth, flying airmail and passengers between Karachi, Ahmedabad, Bombay (now Mumbai), and Madras (now Chennai).

During World War II, Tata Airlines supported the British Royal Air Force, and post-war, as commercial aviation expanded, the airline was renamed Air India in 1946.

The Nationalization Era (1953)

In 1953, the Indian government nationalized the airline under the Air Corporations Act, merging multiple airlines into Indian Airlines (domestic) and Air India (international). J.R.D. Tata continued as chairman, ensuring Air India upheld world-class service and luxury standards.

✔ 1954 – Air India became the first Asian airline to introduce a jet aircraft, the Boeing 707.
✔ 1960 – The airline pioneered the first-ever transatlantic flight by an Asian airline, flying from Mumbai to London via Cairo and Geneva.
✔ 1970s & 80s – Air India expanded to New York, Tokyo, Sydney, and Frankfurt, making it a globally recognized airline.

The Maharajah: A Symbol of Hospitality (1946-Present)

Air India’s famous mascot, The Maharajah, was introduced in 1946. Designed by Bobby Kooka and Umesh Rao, this cartoonish, mustachioed royal figure became a symbol of luxury, elegance, and Indian hospitality.

✔ The Maharajah featured in quirky advertisements and in-flight experiences, making Air India a memorable, customer-friendly brand.
✔ Even today, revamped versions of the Maharajah are used in branding and promotions.

Challenges & Decline (1990s-2010s)

✔ Financial Losses – Rising fuel prices, competition from private airlines, and poor management led to heavy financial losses.
✔ Merger with Indian Airlines (2007) – The government merged Air India and Indian Airlines to consolidate operations, but the move created operational inefficiencies.
✔ Declining Customer Service – As private airlines like Indigo, Vistara, and SpiceJet improved passenger experiences, Air India struggled to maintain quality service.

The Tata Group’s Takeover (2022-Present)

After decades of financial distress, the Government of India privatized Air India in 2021, selling it back to its original founder—the Tata Group—in January 2022.

✔ Tata’s Vision for Air India – The group announced a $400 million fleet upgrade plan, new partnerships, and an improved customer service strategy.
✔ Merger with Vistara (2024) – Tata Sons is merging Air India and Vistara to create India’s largest full-service airline, competing with global carriers.
✔ Fleet Expansion – In 2023, Air India placed one of the biggest aircraft orders in aviation history, purchasing 470 new planes from Boeing and Airbus to modernize its fleet.

Air India’s Global Comeback (2024 & Beyond)

✔ Premium Experience – Introduction of refurbished cabins, improved in-flight entertainment, and better food quality.
✔ Focus on International Growth – Expanding routes to the US, UK, Canada, and the Middle East, making India a major aviation hub.
✔ Sustainability Initiatives – Investing in fuel-efficient aircraft and eco-friendly aviation technologies.

10. Rooh Afza: The Essence of Refreshment and Tradition

The Origin: A Legacy Since 1907

Rooh Afza, one of India’s most beloved summer drinks, was created in 1907 by Hakim Abdul Majeed in Delhi. Originally developed as a herbal cooling syrup, Rooh Afza was formulated to help people withstand the harsh Indian summers. It was produced under Hamdard Laboratories, an Unani medicine company that still manufactures the drink today.

✔ The name Rooh Afza translates to "Soul Refresher", signifying its rejuvenating and cooling properties.
✔ Its unique formulation includes natural herbs, fruits, and floral extracts, making it a staple beverage during hot seasons.

What Makes Rooh Afza Unique?

Unlike artificial soft drinks, Rooh Afza is a blend of natural ingredients, carefully chosen for their cooling and medicinal benefits. Some key components include:
✔ Rose – Known for its cooling and soothing effects.
✔ Pandanus (Kewra) – Adds a refreshing floral aroma.
✔ Mint – Provides a natural cooling sensation.
✔ Coriander and Vetiver (Khus) – Helps in reducing body heat and improving digestion.
✔ Fruits like Watermelon and Pomegranate – Naturally hydrating and packed with nutrients.

This unique herbal composition makes Rooh Afza more than just a drink—it is a natural remedy for dehydration, fatigue, and heatstroke.

Rooh Afza: A Cultural Icon Across Generations

Rooh Afza has been deeply embedded in Indian culture and traditions for over a century. It is more than just a refreshing beverage; it is associated with family gatherings, festivals, and religious occasions.

✔ Ramadan Special – Rooh Afza is a must-have drink during Iftar, the evening meal to break the fast in Ramadan. It provides instant hydration and energy after long fasting hours.
✔ Summer Staple – Families across India and neighboring countries keep a bottle of Rooh Afza at home to mix with water, milk, lemonade, or desserts.
✔ Global Reach – Today, Rooh Afza is exported to over 30 countries, including the Middle East, South Asia, and Europe, making it a global favorite.

Creative Ways to Enjoy Rooh Afza

Rooh Afza is versatile and can be enjoyed in various ways beyond just a simple syrup drink:

✔ Rooh Afza Lemonade – A refreshing mix of Rooh Afza, lemon juice, and chilled water.
✔ Rooh Afza Lassi – Blending it with yogurt and ice creates a creamy, delicious cooling lassi.
✔ Rooh Afza Milkshake – A glass of cold milk with Rooh Afza is a traditional favorite.
✔ Rooh Afza Falooda – A delicious dessert combining Rooh Afza, milk, basil seeds, vermicelli, and ice cream.
✔ Rooh Afza Mocktails & Cocktails – A trendy twist where Rooh Afza is mixed with soda, fruit juices, and even cocktails for a refreshing drink.

Modern Innovations & Competition

Over the years, Rooh Afza has faced competition from modern soft drinks and fruit syrups, but it has maintained its strong market presence. To cater to changing consumer preferences, Hamdard Laboratories has introduced:

✔ Rooh Afza Fusion – A ready-to-drink version with real fruit juices.
✔ Sugar-Free Rooh Afza – A healthier alternative for diabetics and fitness-conscious individuals.
✔ New Packaging & Global Marketing – Rooh Afza now comes in pet bottles and tetra packs to cater to modern consumers.

Conclusion:

These timeless Indian brands exemplify resilience, quality, and innovation, proving that legacy businesses can evolve while staying rooted in their core values. As they continue to adapt to modern consumer demands, their impact on the Indian economy and global markets remains profound. Their legacy is not just about past achievements but about setting new benchmarks for future generations, ensuring that they remain an integral part of India’s cultural and economic fabric.