JioStar Sets New Viewership Record with Unprecedented TATA IPL 2025 Opening Weekend

The 18th edition of the TATA Indian Premier League (IPL) has made history with record-breaking viewership on JioHotstar and Star Sports Network. The opening weekend witnessed an astounding 4,956 crore minutes of total watch time, establishing new standards for cricket broadcasting across both TV and digital platforms.

Digital Viewership Soars on JioHotstar

JioHotstar experienced a massive 40% surge in digital viewership compared to the previous IPL season. Connected TV (CTV) consumption saw an impressive 54% increase, reflecting the growing trend of fans shifting to digital platforms for an immersive experience.

The first three matches of IPL 2025 garnered 137 crore views, with a peak concurrency of 3.4 crore viewers. The total watch time on JioHotstar alone reached a staggering 2,186 crore minutes.

TV Viewership Sees Significant Growth

Traditional television viewership also recorded a notable upswing, according to BARC data. Over 25.3 crore viewers tuned in to watch the first three matches, generating a remarkable 2,770 crore minutes of total watch time. Compared to the previous season, TV viewing time increased by 22%, while the average Television Viewership Rating (TVR) surged by 39%, reaffirming the TATA IPL’s dominance in the sporting landscape.

JioStar’s Leaders Reflect on IPL 2025’s Impact

Sanjog Gupta, CEO of Sports at JioStar

Sanjog Gupta expressed excitement over the unprecedented numbers, stating:

“The record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the tournament’s unmatched popularity, bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections. With cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note. As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive, and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.”

Kiran Mani, CEO – Digital at JioStar

Kiran Mani emphasized the role of technology and innovation in shaping the way India engages with live sports:

“IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment at an unmatched scale. The opening weekend showcased the power of innovation in creating richer, more interactive experiences, allowing fans to connect with the game like never before. At the same time, our partners are tapping into one of the most engaged audiences ever, driving deeper and more meaningful connections. As we continue to expand IPL’s reach, bringing the game to newer audiences, we move closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”

A Game-Changer for Advertisers and Brand Partners

With record-breaking viewership figures, the TATA IPL 2025 has reinforced its position as the most sought-after platform for advertisers. Over 30 marquee brand partners, including My11Circle, Campa Energy, PhonePe, Amazon Prime, and SBI, have joined forces with JioStar to maximize audience engagement and high-impact brand visibility.

Revolutionizing the Viewing Experience

JioStar has introduced groundbreaking features to elevate the fan experience:

• Multiple Language Feeds: More than 25 feeds in 12 languages, powered by over 170 experts, making IPL accessible to a wider audience.

• Interactive Features: Live chats, polls, and virtual watch parties transform passive viewing into a dynamic, community-driven experience.

• MaxView Display: Edge-to-edge display for enhanced clarity and an immersive experience.

New Digital-Exclusive Content

To further engage diverse audiences, JioStar has launched exclusive digital content:

• Hangout Feed: Featuring quirky commentary from popular creators and stand-up comedians, adding an element of humor to match analysis.

• Motu Patlu Presents Super Funday: A special feed designed for younger viewers and families, making IPL 2025 more inclusive.

• Second-Screen Engagement: Fans watching on TV can instantly access game highlights through a QR code, seamlessly integrating digital and traditional media.

Setting the Stage for an Unforgettable IPL Season

Following the successful ICC Men’s Champions Trophy 2025, JioStar has ensured IPL 2025 kicks off with unparalleled engagement and viewership. With innovations in digital streaming, an expanding fan base, and record-breaking statistics, this season is shaping up to be the most thrilling yet for cricket fans and advertisers alike.