Jaguar Reveals Fresh Brand Logo and Identity Before Dec 2 EV Launch

Jaguar, the renowned British luxury automaker, is embarking on a transformative journey to become a fully electric vehicle (EV) manufacturer. As part of this transition, the company has revealed its refreshed brand identity and a new logo. This announcement marks a significant step in Jaguar's move toward sustainability and a future powered by electric mobility.

New Brand Logo and Lettering

Jaguar's new logo features a sleek and modern design, signaling its shift to an all-electric future. In addition to the updated logo, the company introduced new lettering that’s finished in a striking golden color. The revamped logo and typography are integral to the company’s new identity as it embraces its EV manufacturing direction. The new font for the Jaguar lettering is rounder and more open, offering a fresh, contemporary look.

The company has coined the new typography as the "Device Mark," which features a blend of upper and lowercase characters, designed to be more approachable and streamlined. The updated Jaguar logo also introduces the "Artist Mark," which consists of the ‘j’ and ‘r’ from the new font, housed within a circle. One unique feature of the logo is the design of the letter ‘j,’ which, when turned upside down, looks identical to the ‘r’. This element brings a modern twist to the iconic brand's identity.

Strikethrough Element in the New Logo

One of the most notable changes in Jaguar's branding is the introduction of the "Strikethrough" element. This feature includes horizontal lines running across both the leaping cat logo and the updated Jaguar lettering. The Strikethrough will be a central element in the brand's new corporate identity, symbolizing the brand’s forward-thinking approach while maintaining its heritage. This modernized design signifies Jaguar's commitment to future growth, driven by sustainability and cutting-edge technology.

Vibrant and Exuberant Colors

Alongside the design changes, Jaguar will incorporate more vibrant and exuberant colors into its brand image. The use of bold, striking colors will complement the new identity, reflecting the company’s dynamic evolution as it transitions into a leader in the electric vehicle market. The update aims to reinforce Jaguar’s commitment to innovation and sustainability in the automotive industry.

Jaguar’s Upcoming Electric Coupe GT

In line with its shift to an all-electric future, Jaguar has begun real-world testing of its upcoming electric coupe GT, a luxury saloon built on the company’s dedicated electric platform, JEA. This all-electric grand tourer has undergone extensive testing, both virtually and physically, accumulating tens of thousands of miles. Soon, prototypes of the vehicle will be seen on public roads and test tracks globally.

The electric coupe GT, though still under wraps, is set to be manufactured at Jaguar's Solihull plant in the UK. This unnamed model marks a new era for the British brand, signaling its future in the electric vehicle space. The test mule of the car has already shown glimpses of its striking exterior design, building anticipation among fans and enthusiasts alike.

Possible India Launch

While Jaguar Land Rover (JLR) has not yet confirmed whether this all-electric 4-door GT will be available in India, there are expectations that it may make its Indian debut in late 2025. As JLR is owned by Tata Motors, it is likely that the model will eventually be launched in India, given the growing demand for premium electric vehicles in the country.

Conclusion

Jaguar’s new brand identity and logo reveal a bold step towards a sustainable and electrified future. With the introduction of advanced electric vehicles like the upcoming coupe GT, Jaguar is clearly gearing up to become a significant player in the EV market. This transformation reflects not just the brand’s commitment to cutting-edge technology, but also its desire to redefine luxury and sustainability in the automotive industry.