Intelligent Strategies in Business 4 Steps

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Intelligent Strategies in Business 4 Steps
13 Nov 2021
7 min read

Blog Post

Business intelligence can help firms improve their performance and gain a competitive advantage. Here are 4 steps to follow when putting together a successful BI strategy. #ThinkWithNiche

You're already using business intelligence, no matter what industry you're in. Because today's businesses rely on programs that create data and provide at least rudimentary reporting. I can confidently claim that Corporate leaders and managers utilize spreadsheets not only as complex calculators but also to shape and work with figures and tables in order to get insight into business operations.

Benefits

A business intelligence plan, on the other hand, is founded on a vision of success: a knowledge of competitive advantage and how to achieve it. A successful BI and analytics strategy combines a data-driven and objective understanding of markets, clients, operating procedures, and performance outcomes, as well as better-informed insights from the BI team and business users.

There are steps you can take to verify that your plan delivers the expected business outcomes. Here are stages to assist your company move from simple data analysis tools to an effective BI strategy that meets your present and future business analytics demands.

Begin with where you are now in terms of BI and analytics.

This first stage, in my opinion, should go unmentioned, yet too many firms fail at the start of their BI programmes. IT and BI teams create large plans for platform migrations or new technology deployments, believing that a data-driven analytics culture would emerge as a result, bringing the desired cost reductions, bottom-line gains, and competitive advantages.

Instead, start by reviewing your company's current data analysis tools. Self-service BI and analytics are used by a surprising number of people. Run a poll of decision-makers and other company users to learn more about how they use data.

Get your security, privacy, governance, and compliance in order.

I assume you already take data security seriously, but for organizations today, that isn't enough. Organizations must prioritize preserving people's personal information and managing how it is used in light of growing concerns and legislation about data privacy.

While data privacy and security are inextricably linked, when developing a BI strategy, you must take into account the unique requirements of each discipline. This is especially true when dealing with large volumes of data that aren't housed in a relational database system with well-developed, fine-grained access rules.

Consider IT and BI teams to be shopkeepers rather than gatekeepers.

Self-service BI and analytics are an important part of a modern business intelligence strategy. Business analysts, executives, and managers are increasingly equipped with the knowledge and tools necessary to do their own data analysis. Where will they get the information? Whatever you do, avoid connecting them to the data source directly. Your operational systems must be safeguarded. The typical data warehouse is still very useful and relevant; it allows IT to control data quality and provide users with not only data but also a logical representation of how the business works.

Business users commonly construct their own analytical data models for short-term or ad hoc needs in a self-service BI world. As a result, IT and BI executives should think of themselves as shops rather than gatekeepers. Consider cigarette or alcohol sales: they aren't unregulated. The shopkeeper must uphold the established norms while also ensuring that the items — in this example, data — are suitable for the purpose, properly packaged, and readily available.

This is as much a shift in thinking as it is a shift in data architecture, but it is critical to a successful BI approach.

Don't try to be the first to use BI software.

Data visualization, prediction, and now augmented analytics features, in which AI and machine learning can uncover trends in your data and aid the BI process in various ways, are all elements of business intelligence software.

Nonetheless, take a breather before implementing new technology generally. The most powerful BI functions aren't required by every business team. Basic operational reporting can suffice for many aspects of your business. Other teams, such as those in omnichannel marketing, may be ready to take on the new capabilities. The majority of people will fall someplace around the middle.

Conclusion

Your plan will be unable to account for all possible changes in your company's business or technology infrastructure. You can, however, make preparations. The prior steps laid the groundwork. Your strategy for coping with the analytics unknown is the final component of the strategic puzzle.

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