Hyundai Mobis Creates world's 1st Rollable Vehicle Display

Leading South Korean auto part manufacturer Hyundai Mobis said on Monday that it has created the first rollable display for vehicles. According to the company, the rollable display rolls up and down in response to road conditions and disappears when the motor is turned off.

According to the company, the display is scaled up to two-thirds while using navigation and is changed to full-screen mode to view videos when the vehicle is in park or when charging an electric vehicle.

Hyundai Mobis wants orders from high-end automakers in North America and Europe for the rollable display, which was partially adapted in smartphones and TVs.

According to Han Young-hoon, vice president in charge of the Electronics Convenience and Control (EC) division of Hyundai Mobis, "We are looking forward to becoming a game changer in the automotive display market with our differentiated technology. We will pioneer the global market by driving the trend of new infotainment technologies," 

The in-vehicle infotainment market's new growth engine is display technologies for in-car entertainment. greater-sized plastic organic light emitting diodes (OLEDs) of 20 inches and greater swiftly replace the current liquid crystal displays (LCDs).

Due to this, Hyundai Mobis has spent the last two years concentrating on creating a rollable display. Hyundai Mobis is a key subsidiary of the Hyundai Motor Group, which also includes Kia Corp. and Hyundai Motor Co.

After Toyota Motor and Volkswagen Group, Hyundai Motor and Kia combined are the third-largest automakers in the world by sales.