How To Pick The Right Product Metrics

Product metrics are measurable data points that a company collects and analyses to determine the success of its product. Product metrics include conversion rate, churn rate, and monthly recurring revenue. All of these figures should be related to the product strategy. Product metrics are useful because they give objective support for the plans that product managers provide to their executive teams when presenting the product roadmap. If your executives approve the product you're presenting, they'll want to see proof that the firm will experience a good return on investment.

Here are some of the questions we ask our product teams to help us understand their goals and establish relevant metrics: What activities do we foresee an ideal client performing when they receive value from our product? What are the specific stages a user must complete in order to attain a goal in our product? Is this product intended to address an issue that affects all of our users, or just a portion of them?

Growth, engagement, retention, user satisfaction, and revenue are just a few examples of metrics. If you look at the most well-known modern tech firms, such as Twitter, Facebook, or Youtube, you'll see that they primarily focus on two sorts of metrics: growth and engagement. Growth measurements are used to look at a company's past performance and, ideally, predict future growth. Engagement metrics are used to track particular user activity with your product and measure how the user interacts with it.

Let's look at how to pick relevant metrics now that we've established the most often used metrics.

Understandable: You should be able to describe the measures easily; they should be straightforward.

Rate or ratio: Metric is a portion of more consequential numbers.

Correlation: When looking at measurements, you must take the correlation into account. Sometimes you want to follow a pattern, but in reality, you're assuming things that aren't true.

Changeable: You must be able to have some control over your metric. It is necessary for the metric to be able to change; otherwise, tracking it is pointless.

Unfortunately, there isn't a quick fix. It depends on who your consumers are, what your product or feature goals are, and how much concentration a specific situation demands. Start with the pirate metrics if you're a product team. Examine each stage of the customer journey and make suggestions for how to enhance it. The more user activity you track, the easier it will be.

Conclusion

Metrics are more than just numbers; they provide crucial insight into the behavior of your customers. Heap is a comprehensive behavioral analytics platform for product teams that captures everything your users do in your product automatically. Teams can look at a number of data, iterate on them over time, and run tests to improve different areas of their product. Teams may use this information to make informed product decisions throughout the customer experience.