Google Introduces 'Indian Languages Programme' to Empower Local News Publishers

Google has unveiled the 'Indian Languages Programme' under its News Initiative to extend support to local news publishers across India. This comprehensive initiative aims to empower publishers by providing them with training, technical support, and funding, enabling them to enhance their digital operations and engage a wider audience of readers.

The programme encompasses various components and covers nine languages, making it the most diverse technology initiative for news publishers by Google.

Google's Indian Languages Programme for News Publishers

Google's Indian Languages Programme, launched as part of the News Initiative, is designed to assist local news publishers in India. Through this initiative, publishers gain access to training, technical support, and funding to improve their digital operations and expand their reach. The programme caters to a total of nine languages, including English, Hindi, Kannada, Tamil, Telugu, Bengali, Malayalam, Gujarati, and Marathi, making it highly diverse and inclusive.

Open Applications and Programme Structure

Publishers interested in participating in the Indian Languages Programme can submit their applications until June 30. The programme follows a structured format that includes various components aimed at supporting and empowering publishers. It offers activities such as scaled inspiration series and virtual workshops to provide valuable guidance and knowledge sharing.

Assessment and Guidance for Publishers

Selected publishers will undergo a diagnosis process to evaluate their page speed, core web vitals performance, and other relevant parameters. This assessment will offer unified guidance on quality signals crucial for delivering an exceptional user experience on the web.

Publishers will receive personalized support and guidance to address areas for improvement identified during the evaluation process. This includes remediation of issues related to Core Web Vitals, schema, site manifests, mobile usability, content formats, and revenue enhancement solutions.

Evaluation Process and Expert Involvement

Applications for the programme will be reviewed by both the Google Project team and external advisors. This ensures a comprehensive evaluation process and leverages the expertise of industry professionals. The combined assessment helps in selecting deserving publishers who can benefit from the programme's resources and support.

Conclusion:

Google's launch of the Indian Languages Programme demonstrates its commitment to supporting and empowering local news publishers in India. By providing access to training, technical support, and funding opportunities, the programme aims to enhance publishers' digital capabilities and expand their readership.

With a diverse range of supported languages, the Indian Languages Programme serves as a significant step towards fostering a vibrant and inclusive news ecosystem in India.