Aman Gupta – A Success Story Beyond Shark Tank

Listening to excellent music is the finest way to treat oneself, and having a boAt device to listen to it on is the cream on the cake. This lifestyle brand's revolution has provided us with economical, trendy, and high-quality consumer gadgets.

The company provides a wide range of items, including headphones, earphones, speakers, portable chargers, and luxury cables. There have been outstanding brands on the market that offered a wide choice of items, but the problem with them was that they were either prohibitively costly or aesthetically unappealing. This is where the boAt way of life ushered in the revolution. With its trendy items, this India-based firm has succeeded to attract clients.

So, in this blog, we will discuss boAt Lifestyle's brief but fascinating journey. We shall also know about their products briefly in order to comprehend the scope of their catalog. 

Aman Gupta – A Success Story Beyond Shark Tank

Imagine Marketing Services Private Limited, which owns the popular audio consumer electronics brand "boAt," has him as a Co-Founder and CMO. If you're looking for Aman Gupta Biography and he's one of your favorites, this is the page for you.

Aman Gupta's Success Story | Biography | Networth

You're not the only one who has looked up Aman Gupta's net worth on the internet. Aman Gupta has proven to Shark Tank India fans that he knows how to establish brands. While there were several "music-friendly" ideas for the brand (on The Kapil Sharma Show), Aman Gupta, the co-founder of boAt–a company that today owns 48 percent of market share in its industry–said throughout the process of naming the brand that they wanted to build a lasting image with the users.

As a result, they chose the first word that sprang to mind from the second alphabet (since Apple was already taken).
Despite numerous business failures, Aman Gupta persevered and eventually created a start-up that is now the preferred choice of the country's youth. In a short period, his audio electrical company boAt has become a top global brand. The company has grown at an incredible rate, now accounting for 48 percent of the market share in this field.

Continue reading this article to learn more about Aman Gupta's success story. Aman Gupta, like Peyush Bansal and Ashneer Grover, who are also Shark Tank India investors, is a Delhi lad. He was born on March 4, 1982, in Delhi and graduated from Commerce High School in 1998. Jyoti Kochar Gupta and Neeraj Gupta had a son named Aman. He has two siblings: Anmol Gupta, his brother, and Neha Gupta, his sister. In the year of 2008, he married Priya Dagar. Ada Gupta and Miraya Gupta are their two daughters.

"We believe in generating money, not burning money," Gupta stated in an interview with Forbes India on the company's phenomenal success in a market with established players. We are possibly the first direct-to-consumer brand to reach a revenue of Rs 1,000 crore and remain profitable from the first year." A tremendous achievement for any entrepreneur, Aman Gupta is also one of the numerous investors on Shark Tank India who are feeding the ambitions of young (and old) entrepreneurs, practically anyone with a business sense and a product that sells.

According to his Instagram, Aman Gupta enjoys going on holidays and is a cricket and football fanatic. Gupta also appears to enjoy enjoying a drink with his buddies, as evidenced by his numerous photos with them. Aman Gupta, a Delhi-based businessman, is said to drive a BMW X1. His trip to the FIFA World Cup shows that the co-founder of boAt is also a frequent traveler. Aman Gupta was already an active investor before joining Shark Tank India as a judge. After the stunning success of the Indian edition, the co-founder of boAt has invested in as many as seven different new firms and would most likely invest in many more on the show, and possibly in its subsequent seasons.

Despite the pandemic, Aman Gupta's company generated a staggering INR 500 crore in revenue in the fiscal year 2020. BOAT's custodian company, Image Marketing Services Pvt. Ltd., was founded in November 2013 by Aman Gupta and Sameer Ashok Mehta. After finishing his education, Amam Gupta worked in a variety of settings. He worked as the Director of India Sales for Harman International, a behemoth in the audio industry.

Over two years, they sold headphones, earphones, speakers, travel chargers, and rugged luxury packages. In November 2013, Aman and Sameer Ashok Mehta started Imagine Marketing Services Private Limited. It is the corporation that owns the boAt brand. Aman is the company's Co-Founder and Chief Marketing Officer. The boAt is a millennial-focused company that sells headphones, headsets, smartwatches, speakers, and other consumer audio gadgets and wearables. It has grown in prominence in a short period and is currently one of India's top five wearable brands.

Related: Ashneer Grover – Analyising the Journey of SharkTank India Fame

Aman Gupta's never-say-die mentality and lessons learned from mistakes have helped him carve out a niche in the market. In the first two years, they produced Rs 100 million in domestic sales. Aman Gupta's main professional focus is his commitment to Image Marketing which is boAt's custodian firm.  After finishing his studies, he worked in a variety of settings.

He worked as the India Sales Manager for audio giant Harman International. He founded "boat" in 2016. The "boat" began selling "trendy audio items." For the past two years, they've been providing high-quality headphones, earbuds, speakers, portable chargers, and tough cables. Property sales resulted in a profit of Rs 100 crore. The first items in the "BoAt" were Apple's long-lasting charging cord and charger.

The boAt is currently available in 5,000 retailers and is supported by 20 distributors. The company has now served 20 million Indians and expects to sell over 10,000 gadgets per day and four million units per year. According to reports, Aman Gupta's annual compensation from baAt is over INR 40 crore. However, neither the assets nor the profits from Aman Gupta's multiple business activities are made public. All 'inside the latest Indian start-up, "Shark Tank India," is Aman Gupta, a vivacious young shark. Aman Gupta, on the other hand, was able to strike a deal with Peeschute for 75 lakhs INR over six years.

The BoAt Story

In 2016, Aman Gupta and Sameer Mehta set out to develop a lifestyle company that would serve the need of millennials in India. They realized that the vast majority of people in our country want audio and technological products that were reasonably priced, dependable, and stylish. BoAt was founded by the pair in 2016 with a Rs 30 lakh investment. In its early years, the business produced and offered unbreakable charging cables. You people who use iPhones must really like this thing.

Following the enormous success of the Apple AirPods, boAt saw a chance and joined the Indian hearables market. At the time, wireless earbuds and headphones were prohibitively pricey on the market. The creators of boAt understood the value of controlling the intellectual property (IP) associated with a brand. It put a priority on product quality, research and development, and it solicited input from its online community.

As a result, the firm introduced a broad range of audio products with a strong emphasis on style, quality, and affordability. The boAt Airdopes and BassHeads have gained enormous popularity.

The company was able to increase sales despite fierce competition by providing high-quality goods at extremely competitive prices. The range of items offered by boAt currently includes personal care gadgets, smartwatches, home audio equipment, and portable speakers.

The marketing strategy for boAt

Aman Gupta, co-founder of boAt and star of the Shark Tank, has previous sales management experience working for Harman International, which owns the JBL, Harman, and AKG brands. To develop a premium aspirational brand, he concentrated on providing a seamless experience. Aman also desired for boAt to establish a solid rapport with its patrons, known as "boAtheads."

The company has employed a number of cricket players, actors, musicians, and fashion celebrities throughout the years to serve as its brand ambassadors. Their innovative social media advertising strategies and focused deals have drawn thousands of clients. Additionally, it has collaborated with IPL and Marvel to produce special items. The founders of boAt think that as Indian millennials continue to consume more material, the lifestyle category will only continue to expand.

BoAt increased its physical presence in 2018–19 by engaging with distributors and educating them on the company's values. Additionally, the business offers its goods in Reliance Digital and Croma outlets. However, for its online sales, it is heavily reliant on Flipkart and Amazon. Their overall sales come from internet marketplaces to the tune of 83%. BoAt sold 15,000 wearables every day in 2021! The locally-based startup has been successful in attracting customers with its stylish and cost-effective products.