Zomato's Blinkit has launched a new app called Bistro, specifically designed for 10-minute food deliveries. This move comes as the quick-commerce sector is intensifying its focus on expanding food delivery services in addition to groceries, tapping into additional revenue streams.
Blinkit’s new app, Bistro, aims to deliver snacks and other food items within 10 minutes, directly competing with Zepto Cafe. This launch comes just one day after Zepto announced it would roll out its own separate app focused on food delivery. The timing reflects the growing competition in the rapid food delivery space, with Blinkit and Zepto both vying to capture the growing demand for ultra-fast food delivery services.
Bistro marks Zomato's second attempt at launching a 10-minute food delivery app. The company previously tried with Zomato Instant, which was shut down earlier. Despite the previous failure, Blinkit is doubling down on this rapid food delivery concept, showcasing the increasing demand for fast food options in the quick commerce market.
Quick commerce companies like Blinkit, Zepto, and Swiggy have been expanding their offerings beyond groceries. They are increasingly venturing into food delivery as a new revenue stream. These companies have quickly evolved, adding products such as apparel and medicines to their portfolios. With 10-minute food delivery now becoming a competitive space, companies are looking for ways to diversify and grow.
Blinkit’s Bistro app is now one of several platforms offering 10-minute food delivery. Zepto Cafe, Swiggy Bolt, and other companies like Swish, which raised $2 million recently, are also competing in this space. All these platforms offer customers ready-to-eat food items like samosas, sandwiches, coffees, pastries, and more. This quick delivery model has seen promising results, with Zepto’s Cafe business reportedly handling 30,000 orders per day.
Bistro is currently available on Android’s Play Store, allowing users to quickly access the app for fast food delivery. However, it is still not available on the Apple App Store, limiting access to iOS users for now. As Blinkit aims to compete with Zepto and Swiggy in the 10-minute delivery market, further expansion of the app to different platforms is expected.
The rapid growth of the 10-minute food delivery industry has caught the attention of industry leaders. Zomato CEO Deepinder Goyal and Swiggy CEO Sriharsha Majety have both highlighted that this segment will be the next major growth opportunity in the food delivery space. As more companies enter the market, the competition will only intensify, and the success of services like Bistro will depend on their ability to scale and maintain quality and customer satisfaction.
Conclusion: The Race for 10-Minute Food Delivery Dominance
As Blinkit, Zepto, Swiggy, and other companies battle it out for dominance in the 10-minute food delivery space, the sector is poised for rapid growth. The introduction of Bistro by Blinkit shows the company’s commitment to tapping into this lucrative market, hoping to compete effectively against Zepto Cafe and other players.