Wiggles, a petcare startup in Mumbai has raised $5.5million in a funding round organized by Anthill Ventures and Panthera Peak Ventures. Many different investors participated in the fundraiser. The capital raised in the fundraiser will be used for the Research and Development of new category-creating products and their expansion.
Anushka Iyer, chief executive officer at Wiggles has said that the company has filled up the space and gap with creating and introducing new categories for the customers. Wiggles has established itself as a trusted partner of choice for pet owners and is this is the reason why the products of the company are especially popular among the young generation.