Cricket superstar Virat Kohli remains the undisputed king of brand value in India, according to Kroll's Celebrity Brand Valuation Report 2023. Kohli's brand value has soared to a staggering $227.9 million, a significant $51 million increase from 2022. This impressive growth solidifies his position as the most commercially valuable celebrity in the country.
The Kroll's Celebrity Brand Valuation Report 2023 report highlights Kohli's diverse brand portfolio, encompassing over 40 brands across various industries. Notably, the Indian arm of Hongkong and Shanghai Banking Corporation (HSBC) recently signed him as their brand influencer. This strategic move by HSBC further strengthens Kohli's appeal to a wide range of consumers.
India's celebrity brand value continues to experience significant growth. The combined brand value of the top 25 celebrities, including Bollywood stars and sportspersons, reached an estimated $1.9 billion in 2023, reflecting a remarkable 15.5% year-on-year increase. This growth signifies the flourishing Indian entertainment and sports industries, where celebrities play a pivotal role in brand endorsements and marketing campaigns.
Bollywood superstar Shah Rukh Khan, riding high on the success of blockbuster films like "Pathaan" and "Jawan," secured the third position with a brand value of $120.7 million. This marks a significant comeback for Khan, showcasing the enduring power of established actors in the Indian entertainment industry.
Alia Bhatt, a rising star in Bollywood, witnessed a slight dip in her brand value, landing in the fifth position with $101.1 million. Similarly, Akshay Kumar, who held the third position in 2022, saw his brand value decline slightly, placing him at fourth with $111.7 million. These fluctuations highlight the dynamic nature of celebrity brand value, which can be influenced by factors like recent film releases, brand endorsements, and overall public perception.
Virat Kohli ($227.9 million)
Ranveer Singh ($203.1 million)
Shah Rukh Khan ($120.7 million)
Akshay Kumar ($111.7 million)
Alia Bhatt ($101.1 million)
Deepika Padukone ($96 million)
MS Dhoni ($95.8 million)
Sachin Tendulkar ($91.3 million)
Amitabh Bachchan ($88.2 million)
Salman Khan ($84.1 million)
Virat Kohli
Ranveer Singh
Shah Rukh Khan
Akshay Kumar
Alia Bhatt
Deepika Padukone
MS Dhoni
Sachin Tendulkar
Amitabh Bachchan
Salman Khan
Hrithik Roshan
Kiara Advani
Ranbir Kapoor
Anushka Sharma
Kareena Kapoor Khan
Ayushmann Khurrana
Kartik Aaryan
Rohit Sharma
Hardik Pandya
Rashmika Mandanna
Neeraj Chopra
Allu Arjun
Sara Ali Khan
Varun Dhawan
Katrina Kaif
Notably, Katrina Kaif, a leading Bollywood actress, made a noteworthy entry into the list of India's most valued celebrities for the first time in the last five years. This inclusion reflects her growing popularity and influence within the Indian film industry.
As the brand endorsement landscape evolves, celebrities across various fields continue to command substantial influence. The year-on-year growth of 15.5% in the collective brand value of India’s top celebrities indicates a thriving market for endorsements. This trend is expected to continue, with emerging stars and established icons alike contributing to the expanding brand endorsement ecosystem.
The Kroll report paints a picture of a flourishing Indian celebrity brand market. Virat Kohli's continued reign at the top, coupled with the 15.5% growth in overall brand value, underscores the immense power celebrities hold as brand ambassadors. The entry of Katrina Kaif further indicates the dynamic nature of this space, with new stars constantly emerging.
Looking ahead, we can expect this trend to continue. As brands seek to connect with consumers on a deeper level, leveraging the influence of celebrities will remain a key strategy. Additionally, the rise of digital platforms and social media will provide celebrities with even more avenues to engage with their audience, potentially impacting brand value rankings in the future.
However, navigating this dynamic landscape requires careful consideration. Factors like brand alignment, celebrity conduct, and evolving consumer preferences will all play a crucial role in determining future brand value leaders.