Sears Holdings, the parent company of Sears and Kmart, reportedly announced this weekend that it would remove 31 Trump-branded items from its website. The products were pulled as part of a plan to focus on its "most profitable items," according to Sears spokesman Brian Hanover.
Hanover told the news organisation that items from the Trump Home furniture line had been removed from the company's website, but they could still be purchased online from third-party vendors. He claimed that neither store carried the items in their physical locations. Except for those sold by third-party vendors, searches of the Sears and KMart websites yielded no Trump Home products.
In a statement issued Monday, Sears spokesman Chris Brathwaite distanced the company from any political controversy and emphasized that many Trump-branded items are still available through third-party sellers.
He said, "In this case, certain products were removed from our websites that included a very small number of Trump products. The headlines do not do justice to our business or this specific brand of products that we offer through our marketplace sellers. Brathwaite added that the company prefers to focus on its business and "leave the politics to others."