Amazon announced that over 100 small and medium businesses from new entrepreneurs, artisans, weavers, along with more than 2400 products will be launched for various categories for prime day. This will empower small businesses and help them attain certain positions. More options and choices will be available to the customers and the growth factor will be accelerated, Amazon will expand its fulfillment network. This will also lead to the generation of high customer interest and making the venture successful.