Spiritual leader Jagadish Vasudev, also known as Sadhguru, and his non-profit organisation Isha Outreach have spent ₹1.35 lakhs per day on Facebook and Instagram over advertising between April to July.
India's top two social cause marketers on Meta are Sadhguru and Isha Outreach. Each day, they spent Rs. 1.35 lakhs on Facebook and Instagram between April 27 and July 25. In the field of social and political issues, Sadhguru and Isha Outreach's Conscious Planet is India's top marketer on Meta platforms, according to a recent analysis by Hyderabad-based enterprise digital marketing agency Pyrite Technologies. They spent $1.20 crore on Facebook and Instagram altogether.
Sadhguru Yoga master Jaggi Vasudev is from India. He has more than 8.5 million Instagram followers, 5.2 million Facebook admirers, and 3.9 million Twitter followers. According to its website, Sadhuguru's Isha Foundation is connected to a variety of commercial ventures, including Isha Naturo Organic Solutions, Isha Crafts, Isha Foods & Spices, and Isha Raiment, to name a few.
Microblogging service Koo is listed after Sadhguru as one of the biggest sponsors. In the 90-day span, it spent approximately 87 lakh rupees on Meta. In 2019, Koo was introduced. Most recently, Caspier Venture Partner, Ashneer Grover, and Ravi Modi Family Trust donated 79 crore.
According to Pyrite, Voot Select, an OTT platform, is the third-largest advertiser in India with ad expenditures of 67 lakh. The streaming service Voot Select is operated by Viacom18 under the direction of business billionaire Mukesh Ambani. On Meta's list of the top Indian advertisers, the political parties Bharatiya Janata Party (BJP) and BJP Gujarat also made an appearance.
It is important to note that not all Indian firms are required to disclose their advertising expenditures under India's advertising regulations because they do not belong under the social causes category. More than 12,863 Indian advertisers visited Meta between April 27 and July 25, generating a total of 13.94 crores in advertising revenue.
In July 2022, there were 515,800,000 Facebook users in India, or 36.2% of the country's total population, according to analytics platform Napolean Cat. India is one of Facebook's top markets due to the country's expanding advertiser and user bases.